Nielsen Reading Centers Announce Their Partnership with iView ImagingSystem in the Fight to Prevent Blindness Due to Diabetic Retinopathy

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Nielsen Reading Centers, LLC announces their partnership with iViews Imaging System, LLC,who are providing their unique image-management and AI reading software for Ophthalmology, to be installed and used in their Reading Center Locations.

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The mission of the Nielsen Reading Center is to aid in the prevention of diabetic retinopathy, the number 1 cause of blindness in the U.S.A.1 While 90% of diabetics will experience some type of retinal pathology during their lifetime, timely intervention will prevent serious disease. A simple digital fundus photo gives the Primary Care Physician and Family Practitioner the tool they need to identify and manage diabetic retinopathy in its earliest stages. Unfortunately over 40% of diabetic patients never have this evaluation and are therefore susceptible to possible visual loss or blindness.

This partnership enables the process in which the digital fundus photo is taken in a Primary Care or Family Care office and then transmitted to a Nielsen Reading Center where it is read by a Board Certified Ophthalmologist. The Reading Center sends a digital pdf report back to the originating office for review with the patient and for billing and filing in the physicians EMR. This system gives the physician a new service to offer their patients AND it also helps the Practice, ACO's, or Health Insurance Provider improve their quality metrics, specifically the ACO 41 "diabetic vision test".

Nielson Reading Center’s unique solution to this problem is to place an automatic non-mydriatic camera in the doctor’s office. A digital fundus photo is taken at the time of his or her annual/semi-annual visit so there is no need for an additional appointment or day off work. The camera in use is automatic, any member of the office staff can take the digital image and the entire process takes less than 3 minutes. This technological business model has been proven viable and has been working in Primary Care and Family Practice offices in New Jersey, Massachusetts and Florida for the last 2 years.

iViews Imaging System, LLC is an Ophthalmology imaging software company established in 2006. Thousands of eye care professionals use their software daily, processing over 1.2 million images per week, to determine and monitor the success of their therapeutic approach. The Nielsen Reading Centers, LLC is a national service that diagnoses fundus photos for different types of Medical Practices. The reading of color digital fundus photography is a simple and accurate method for early
detection of diabetes, which can lead to diabetic retinopathy, the number 1 cause of preventable blindness in the

1. 2014 Study from Prevent Blindness

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Renny Swift
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