Mediaplanet Teams Up with Heidi Klum, Ayesha Curry and No Kid Hungry in Breakfast Campaign

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The Mediaplanet 'What is for Breakfast?' campaign found within USA TODAY and online, helps shed light on the most important meal of the day.

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Through an exclusive interview on the interior, Heidi reveals her morning breakfast routing with her children and why she thinks it's important to start your day off with a nutritious meal.

Helping to educate on the most important meal of the day, Mediaplanet announces the launch of this March's edition of "What's for Breakfast?" This campaign will educate on the best practices for implementing breakfast in the quickest, easiest and most nutritious way as well as shedding light on food waste within the United States.

The print component of "What's for Breakfast?" is distributed within USA Today in New York, Los Angeles, Houston, Chicago, DC/ Baltimore, Philadelphia and Atlanta markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Mother and supermodel Heidi Klum graces the cover of the print publication. Through an exclusive interview on the interior, Heidi reveals her morning breakfast routing with her children and why she thinks it's important to start your day off with a nutritious meal. Chef Ayesha Curry is another influencer featured in this campaign that will be sharing her morning routines and views on family time and fresh ingredients.

This campaign was made possible with the support of the Dole Nutritional Institute, Food Research & Action Center, Heidi Klum, Ayesha Curry, Valerie Bertinelli, Marcela Valladolid, Hunter Pence, No Kid Hungry, AARP Foundation, White Wave Foods, gimMe Health Foods, Sweet Earth, Fresh Bellies, Maple Guild, HueTrition, The Alliance for a Healthier Generation, National Girls Collaborative Project, Sage Fruit, Mann Packing and Action for Healthy Kids.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Chelsea Maizel
Chelsea.maizel@mediaplanet.com
646-979-2832

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Donna Nuriel
Mediaplanet
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