CRM and Marketing Automation anchor a stack of MarTech and SalesTech solutions that together with a unified marketing and sales team form the front line for managing engagements with prospects and customers throughout their lifecycle.
WASHINGTON (PRWEB) March 28, 2018
Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announces Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and organizational design during CRM Evolution 2018, April 9-11 at the Renaissance Washington DC Hotel. Chief Service Officer Bruce Culbert and Chief Strategy Officer Debbie Qaqish will deliver an Expert Perspectives track on “Talent and Organizational Design Considerations for the Engagement Economy," on April 10, 4:30 – 5:15pm. Register here for the conference and to attend their session.
Today’s customers expect vendors to predict, meet and exceed their expectations 24/7 – One misstep in today’s hyper digital, social media obsessed world can be a death knell for companies who fall short. Having the right talent and processes in place to meet these escalating expectations is key to survival and prosperity.
Successful B2B companies operate in an agile environment, adapting readily to changing industry conditions and customer demands. CRM and Marketing Automation anchor a stack of MarTech and SalesTech solutions that together with a unified marketing and sales team form the front line for managing engagements with prospects and customers throughout their lifecycle.
During their session, “Talent & Organizational Design Considerations for the Engagement Economy,” Bruce and Debbie will address these burning questions:
- What are the roles, responsibilities, skill sets to execute a company’s engagement strategy?
- How should marketing & sales operations and support be structured and organized?
Presenters will share results from recent research, which analyzes trends, case studies, and interviews with dozens of companies of different sizes and industries facing these same challenges. Attendees will learn what these companies are doing to develop and support leaders in today’s customer-driven engagement economy.
CRM Evolution 2018 Highlights
Other highlights of this year’s conference include the keynote address by Brian Solis, principal analyst at Altimeter Group on “Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists”. Constellation Research Founder and Principal Analyst, Ray Wang will deliver “The Future of CX: Infinite Ambient Orchestration.” Amazon’s Pasquale DeMaio will discuss how AI is changing customer service and an expert panel will discuss GDPR), which begins on May 25, 2018. David Raab, founder of Customer Data Platform Institute will talk about “Customer Data Platforms for Business Marketing.” And a panel of CRM heavy-hitters including Salesforce.com and SAP will reveal the mega trends that will completely disrupt the industry by 2020.
About CRM Evolution 2018
CRM Evolution 2018 features over 60 speakers in more than 40 sessions. Attendees will learn from the brightest and most influential thought leaders in the CRM space. Conference Co-chairs are Paul Greenberg, the Godfather of CRM and managing principal of The 56 Group and Brent Leary, CRM Essentials co-founder and partner. Together they and the editors of CRM magazine have assembled some of the top CRM analysts and consultants, project leaders, and vendors in the industry. This year’s conference will be held in Washington DC, April 9-11, at the Renaissance Washington DC Hotel. For more information visit here. Twitter #CRMEvolution
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group wrote the book, and is the undisputed thought leader on Revenue Marketing™. As your partner, The Pedowitz Group (TPG) helps you operationalize business accountability, digital transformation and the customer experience through marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence. To discover how we can help your organization become successful Revenue Marketers™, visit http://www.pedowitzgroup.com, or call us at 855-REV-MKTG or visit Revenue Marketer Blog.
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