ODES Industries Drives Record Increase in Dealer Leads and Conversions with the PowerChord Platform

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Fast-growing UTV brand, ODES Industries, increases dealer leads by 2,222%, with a 28% conversion rate using PowerChord’s digital solutions for brands with dealer networks.

PowerChord today announced that ODES Industries, the world’s best value UTV brand, has reported a significant rise in local leads and conversions with PowerChord’s digital solutions for brands that sell through dealer networks.

Originally partnering with PowerChord in 2016, ODES Industries recognized the importance of working with their dealers to attract and convert interested local shoppers online. Once the UTVS brand implemented PowerChord’s Digital Storefronts solution - offering fully branded websites to their dealer network, they also launched a series of targeted, hyper-local digital marketing campaigns to drive online traffic to those dealer websites.

With PowerChord’s robust CMS, ODES is able to manage and update their product content, promotions, and lead generation across their dealer network with the push of a button. ODES dealers are also now providing shoppers with the same online brand experience, while simultaneously eliminating exposure to competitive brands and products.

In addition to increasing overall brand management for their dealers, ODES ended 2017 with impactful results from their local digital marketing campaigns. With a 2,222% increase in leads generated, ODES dealers converted a record 28% of all leads received through their PowerChord websites and saw a 417% increase in local site session growth.

ODES Industries Marketing Director, Sally Smith said, “While we knew this program would drive leads to our dealers, we never expected such a big increase in volume. We are even more excited with how frequently our dealers are converting - nearly a third of all leads received are turning into sales.”

“Manufacturers are recognizing the need for digital solutions that support their dealer network and connect online and in-store experiences,” said Lanny Tucker, PowerChord CEO. “We’re proud to see ODES Industries realize extensive value from their investment in growing dealer sales and winning locally.”

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About PowerChord
A leading SaaS company that offers digital solutions for brands with dealer networks, PowerChord’s advanced technology works with global manufacturers to provide brand-specific, local websites to their dealer networks. These Digital Storefronts help manufacturers protect their brand, engage customers and grow local revenue - while giving independent dealers the ability to compete against large, online retailers. The PowerChord Platform also includes hyper-local Digital Marketing strategies that scale national campaigns into personalized dealer campaigns, and flexible Digital Services to win local search and drive dealer sales.

About ODES®
ODES is America's best value UTV brand. Their mission is to deliver the best in quality as well as the best price. With a commitment and foundation for great service and parts support for their products. They have sourced parts manufactures from Canada, USA, Mexico, Asia, Taiwan, Japan and more. They have put their parts and UTVS through extensive testing through 3,000 Mile tests to 2,000 on/off switch tests, to ensure their products meet the demands of the consumers.

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Jennifer Erickson
PowerChord, Inc.
+1 727-823-1530 Ext: 1202
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Travis Tyler
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