Midwest Eye Care Services Organization Announces New Brand: Blue Sky Vision

Share Article

Blue Sky Vision, a management services organization providing world-class support to leading providers of eye care services, has launched a new brand identity. Changing the name from Great Lakes Management Services Organization to Blue Sky Vision reflects the organization’s commitment to industry leadership, innovation, and quality vision care.

Changing the name from Great Lakes Management Services Organization to Blue Sky Vision reflects the organization’s commitment to industry leadership, innovation, and quality vision care.

New brand identity

A blue sky represents optimism and possibility

Blue Sky Vision, a management services organization providing world-class support to leading providers of eye care services, has launched a new brand identity fulfilling its vision to be the model for unsurpassed patient experience, inspiring and empowering their team through innovation, dedication to excellence, and the creation of opportunity through growth. Changing the name from Great Lakes Management Services Organization to Blue Sky Vision reflects the organization’s commitment to industry leadership, innovation, and quality vision care.

“A blue sky represents optimism and possibility,” said Bill Hughson, Blue Sky Vision’s CEO. “The sky truly is the limit when it comes to the efficiencies and advantages we can bring, working together with our partners to thrive in today’s ever-changing healthcare landscape. “

Created in 2017, through a collaboration between Grand Rapids Ophthalmology and Sterling Partners, Blue Sky Vision has established partnerships with five highly-reputable eye care practices in Michigan, including Michigan Optical, Shoreline Vision, Walker Surgical Center, Lakeshore Eye, and Grand Rapids Ophthalmology. There are plans for additional partnerships in Michigan and the Midwest.
“Since its inception, Blue Sky Vision has been embraced by eye health professionals as the optimal way to continually improve high-quality eye care services while operationalizing the economies of scale,” said Dr. David Barrett, an ophthalmologist with Grand Rapids Ophthalmology.

Blue Sky Vision brings its doctors management resources, including improved technology, expansion of services, revenue cycle management, recruiting, and administrative support so they can focus on what they do best: delivering superior eye care.

“This is a strategy to enhance personalized patient care and to bring our communities broader access to specialized eye care services,” said Dr. John Oltean, an ophthalmologist with Shoreline Vision. “Blue Sky Vision, Sterling, and all of our partners represent the clinical and operational expertise necessary to elevate today’s quality of care and patient outcomes.”

About Blue Sky Vision
Blue Sky Vision (MSO) is dedicated to providing world-class support to leading providers of eye care services. Blue Sky Vision was created in early 2017 through a partnership between Grand Rapids Ophthalmology and Sterling Partners. Our Purpose is to Lead the Way, Improve Sight, and Change Lives; our Vision is to be the model for unsurpassed patient experience, inspiring and empowering our team through innovation, dedication to excellence, and the creation of opportunity through growth. If you are interested in learning more about a partnership with Blue Sky Vision, contact Dan Hosler at dhosler@BlueSkyVision.com or visit http://www.blueskyvision.com.

About Sterling Partners
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Founded in 1983 and having invested billions of dollars, Sterling is guided by its stated purpose, INSPIRED GROWTH®, which describes Sterling’s approach to investing in differentiated businesses and growing them in inspired ways. Sterling provides valuable support to the management teams of the companies in which the firm invests through a deep and dedicated team of professionals, including a strong network of outside directors and advisors. The people at Sterling believe in ideas and ideals, in people and in partnerships that drive long-term success. For more information, visit http://www.sterlingpartners.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Colleen Mulder

Bob Wolford
Visit website