The digital supply chain is driving a rapidly evolving retail experience that is essential to the entertainment industry as the connected consumer gains control and has more choices, demands and expectations.
NEW YORK (PRWEB) March 28, 2018
Mediamorph, a cloud-based enterprise software company specializing in products that help media and entertainment clients get the most value from their content, announced today that Jerry Inman has joined the company as Chief Marketing Officer and a member of the executive leadership team. Inman is responsible for evolving and executing an integrated global marketing strategy, brand storytelling, driving increased awareness, digital initiatives and building progressive programs to deepen customer relationships.
Inman brings to Mediamorph more than two decades of senior marketing leadership and a reputation for building award-winning marketing teams in the retail and technology industry. He has a proven track record for driving measurable growth for several highly respected enterprise cloud technology brands and is nationally recognized for his industry expertise. His insights on both B2B and B2C marketing has established him as a thought leader and a sought-out speaker at industry conferences and events across the globe.
Prior to Mediamorph, Inman was the CMO of Demand Worldwide, where he was responsible for strategy and execution of all marketing efforts working with leading retail technology organizations, as well as major retailers and brands. He also previously served in marketing leadership roles at Information Builders, Lectra, Stylesight, 7thonline, and iMany.
“Jerry brings a deep retail focus and strong track record of driving significant growth for software companies,” said Rob Gardos, CEO of Mediamorph. “The digital supply chain is driving a rapidly evolving retail experience that is essential to the entertainment industry as the connected consumer gains control and has more choices, demands and expectations. Jerry has the marketing and technology experience we need to take Mediamorph to the next level.”
“I am really excited to join Mediamorph at such a pivotal time in the company’s history,” Inman said. “Mediamorph pioneered tracking performance and orchestrating the digital supply chain for the media and entertainment industry. As the business continues to evolve, strategic storytelling and driving maximum value from content across Unified Commerce is more important than ever.”
Mediamorph services the global media and entertainment industry by enabling its customers to get the most value from their content. Mediamorph’s cloud-based software helps its customers manage their content contracts, rights, financials and supply chain to optimize content usage, maximize content revenues and control content costs. For more information, please visit http://www.mediamorph.com.