Playwire Launches New Complete Monetization Platform To Seamlessly Connect Publishers and Advertisers

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All-inclusive digital media platform debuts along with new dedicated website

Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced the creation of their Complete Monetization Platform (CMP), an all-inclusive solution for mid-market digital publishers. The platform combines brand-new features and technology along with a few legacy ones.

The purpose of the Complete Monetization Platform is to connect publishers and advertisers through, what Playwire has dubbed, Revenue Intelligence, the combination of data science and advertising decision making.

The CMP was exclusively designed with mid-market digital publishers in mind. Realizing that these publishers had limited tools to help them monetize their websites, and were either getting pushed out by platforms that were too expensive, too robust or ineffective, Playwire has developed a balanced platform with everything a digital publisher of this size might need.

Video advertising, display advertising and data are the core components of the CMP and include header bidding technology, a data management platform, online video player and platform, ad server and a dedicated global sales team.

“Our new Complete Monetization Platform takes what has always made Playwire successful -- the video player, video platform, global sales team -- and added in the latest technology using machine learning models to create a turnkey solution that manages every aspect of the ad ecosystem for digital publishers -- not just video,” said Jayson Dubin, CEO, Playwire. “We’re so excited to have this available for our partners and see them take their businesses to the next level.”

Playwire’s proprietary technology combines machine learning with human insight to continually optimize a publisher’s ad stack. With Revenue Intelligence, Playwire creates a custom advertising solution every time their content loads, maximizing revenue at each moment. In turn, Playwire’s analytics dashboards help them understand the revenue implications and provide vital insight into ad performance.

Along with the creation of the CMP, Playwire has also debuted the accompanying new website to highlight everything the CMP has to offer. Effective immediately, the former playwire.com is now located at playwirevideo.com and playwire.com will feature the CMP and associated information.

Playwire currently manages over 450 websites including Zynga, Unikrn, ABCYa!, Roblox, Miniclip, Crunchyroll and Overwolf as well as many others. Their advertising partners include some of the largest and most premium brands in the world.

For more information, please visit: http://www.playwire.com.

About Playwire
Playwire is a global technology and services company that helps publishers make more revenue from their user base and run their businesses more efficiently. With their Complete Monetization Platform they are able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology dubbed Revenue Intelligence.

Playwire’s portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company’s relationship with their partners allows them to provide all of their digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit http://www.playwire.com and on Twitter @playwire.

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Mara Gordon
Playwire
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