Mediaplanet and Shaquille O'Neal Aim to Educate Entrepreneurs about Franchising

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The Mediaplanet Franchising in America campaign can be found online, and helps shed light on the opportunities for aspiring entrepreneurs within franchising.

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Find something that you're passionate about. If I find a brand that I can have fun with and I know customers will feel excited to come to, I know it will be successful.

Mediaplanet and Shaquille O'Neal are teaming up to educate readers about the opportunities in, and benefits of pursuing franchise ownership as opposed to opening an independent small business in this year's edition of "Franchising in America." This campaign will inspire entrepreneurs to pursue a path down one of the many avenues within the franchising industry.

With hundreds of opportunities it becomes difficult for aspiring franchisees to find the right option for them. The challenges do not end after the selection. Franchisees and franchisors face a unique set of hurdles to overcome. With the proper guidance and support these challenges can be overcome, and lead to great success.

This year's edition of "Franchising in America" will be distributed digitally on Mediaplanet's future of business and technology content hub. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets.

In an exclusive interview Shaquille O'Neal opens up about his path from NBA superstar, to a franchising superstar. Shaq also gives his advice to aspiring franchisees, "Find something that you're passionate about. If I find a brand that I can have fun with and I know customers will feel excited to come to, I know it will be successful." With his extensive experience, and love for the industry Shaq has a lot of wisdom to pass along to potential franchisees.

This campaign was made possible with the support of MFV Expositions, ActionCoach, Focal Point Coaching, 7-Eleven, Destination Athlete, Jan-Pro, Clarion University, Villanova University, the International Franchise Association, Sigma Nu Tau Entrepreneurial Honor Society, and the US Association of Small Business and Entrepreneurship.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Wyatt G. King
wyatt.king@mediaplanet.com
(646)-619-3516

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Donna Nuriel
Mediaplanet
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