Mediaplanet Cascade Maverik and Gary Gait Team Up in the Fight Against Concussions

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The Mediaplanet Family and Sports Safety campaign found within USA TODAY and online, helps shed light on the importance of preventative action when dealing with concussions.

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As a parent, it was similar: make sure my daughter knew what the rules were and knew how to play and played safe.

Mediaplanet announces the launch of its first edition of "Family and Sports Safety" campaign. Injuries associated with participation in sports and recreational activities account for 21% of all traumatic brain injuries among children in the United States. More than 3.5 million kids under age 14 receive medical treatment for sports-related injuries each year. However, more than half of all sports injuries are preventable. This campaign is aimed to encourage parents, teachers, and coaches to support and educate their active kids by highlighting the preventative solutions available to ensure their children's safety while playing sports. It will also serve as a guide to the most common types of injuries, the best ways to prevent those injuries, and the most resourceful way to treat those injuries if they do occur.

The print component of "Family and Sports Safety" is distributed within USA Today in Atlanta, Chicago, Dallas, Nashville, New York, North Central Florida markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Long-time lacrosse player, parent and coach, Gary Gait, has teamed up with Cascade Maverik Lacrosse to help the fight against concussion. Within the women's lacrosse world, there's been a call to action from the ever-growing industry to start protecting girls' heads as the game has grown stronger, faster and more aggressive. Within the last four to five years, women-focused helmets, specialized by Cascade Maverik, have started to appear. Gait, head women's lacrosse coach at Syracuse University, is the first NCAA Division I coach to implement the helmets on the field. Safety is Gait's top priority, as his daughter, Taylor, is also one of his players.

There has been a tremendous amount of hesitation letting helmets into the girls' game for fear that it might make the game more aggressive and closer to men's lacrosse. Gait isn't shying away. "[As a team] We play by the rules. We have the same rules whether you play with headgear or not. A yellow card is a yellow card. As a coach, [we have] to teach the players the rules at an early age - how to check/check away…. really teach them the fundamentals of the game so that they are sound. As a parent, it was similar: make sure my daughter knew what the rules were and knew how to play and played safe. We provide [the helmets] to them. I just let them know my opinion: it's going to protect from stick and ball hits. I give them the opportunity to wear it, so they can feel comfortable."

This campaign was made possible with the support of the Centre for Neuro Skills, Cascade Maverik Lacrosse, SweetLeaf, Up2Us Sports, Northwestern Medicine.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

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Marisa Tomsky
(646) 922-1404

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Donna Nuriel
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