StreetShares Foundation and Samuel Adams Join Forces to Provide Veterans with Free Business Coaching and $100,000 in Veteran Business Grants

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Partnership Brings Together the StreetShares Foundation’s Veteran Small Business Award Program and Sam Adams’ Brewing the American Dream Philanthropy Program

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“Serving those in the veteran and military communities has been a personal goal of mine for many years,” said Jim Koch, Brewer and Founder of Sam Adams.

The StreetShares Foundation and Sam Adams Brewing the American Dream have partnered to provide military and veteran-community entrepreneurs across the country access to capital and mentoring through Street Shares’ Veteran Small Business Awards.

This award will provide $100,000 in veteran business grants and enable free educational resources and support by connecting “vetrepreneurs” with experienced experts in business disciplines like social media, sales and distribution, marketing, package design and more through one-to-one mentoring and at Speed Coaching events across the country.

“Research shows military veterans give back to their communities in powerful ways. But studies also show this special breed of entrepreneurs need coaching and better mentor networks,” said StreetShares Foundation Board Member, Mark L. Rockefeller. “Our partnership with Sam Adams Brewing the American Dream addresses these needs head-on. Together, we’ll provide community-impact veteran business owners with free coaching, mentoring, and grants to put their dreams in motion.”

To apply, qualified applicants submit a video pitch and a short application to the StreetShares Foundation website. Finalists are chosen based on five criteria: business idea, use of funds and impact, product or service, team and company history, and the social impact the business has on the military and veteran community. Previous winners have impacted the military community in health care, children and families, and education. For rules, terms and conditions please visit the StreetShares Foundation website at

“Serving those in the veteran and military communities has been a personal goal of mine for many years,” said Jim Koch, Brewer and Founder of Sam Adams. “We’re thrilled to serve the needs of veteran business owners by connecting them with the expertise, talents, and resources of the team at Sam Adams.”

About the StreetShares Foundation
The StreetShares Foundation was launched on Veterans Day 2016 with a mission to inspire, educate, and support veterans’ business owners in America and produce measurable social outcomes for the veteran and military communities. The StreetShares Foundation is run by veterans for veterans and located outside of Washington, D.C. Learn more at

About Samuel Adams Brewing the American Dream
Jim Koch started Samuel Adams in his kitchen in 1984 when imported and domestic beer were the only option for beer lovers. In his pursuit of a better beer, he ignited a similar revolution, the craft beer movement, inspiring a whole new category that’s produced millions of jobs in communities from coast-to-coast. In the wake of his success, and with a passion for supporting entrepreneurs who are in the place where he once found himself, Jim launched Brewing the American Dream - a philanthropic program that embodies Sam Adams’ pursuit of better.

Brewing the American Dream provides startups in food and beverage with real-world business advice and financing through Speed Coaching, Pitch Room Competitions, loans, mentoring and more. Since 2008, Brewing the American Dream has provided thousands of small businesses with mentoring and loans totaling millions of dollars, which have helped create or retain thousands of jobs across the country. Additionally, Sam Adams has provided loans to over 40 breweries totaling more than $1 Million, as well as coaching to hundreds of brewers across the country.
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Aubrey Shwedick
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