Market Research: 2018 Learning and Development Trends

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New research by Easygenerator shows enterprises are adopting employee-generated learning.

New research conducted by Dutch e-learning authoring vendor Easygenerator reveals the key learning and development (L&D) trends for 2018, including employee-generated learning, imploding demand for learning management systems (LMS), indispensable mobile learning, bite-sized learning and the decline of MOOCs.

The quantitative research has been conducted among 600 HR and learning directors working in multinational companies. Based on their findings, along with insights from past research, the Dutch company pinpointed the six leading trends that will shake up the L&D space in 2018 and onwards. The new paradigm of employee-generated learning is on the rise, as we face ongoing technological changes, millennials entering the workforce, on-demand business needs and increased budget scrutiny.

Top six L&D trends for 2018

Real-time content creation
Until recently, instructional designers relied on labor-intensive tools when creating e-learning content. Content had to be created from scratch and the know-how needed to create it was solely in the hands of instructional designers. Costs were high and turnaround times were lengthy. Content was often outdated before it was even released. Today's authoring tools offer reusable templates and course authoring with zero learning curve. As a result, subject matter experts (SMEs) are now creating learning content at a much faster pace and at lower cost.

Employee-generated learning on the rise as companies need to be more agile
Companies are abandoning large, formal courses in favor of on-demand, problem-solving learning nuggets. L&D leaders have realized the ineffectiveness of formal (top-down) approaches. By the time an instructional designer finishes creating a course, the business has moved on. Instructional designers, however, are still as vital as ever. They create a framework for SMEs within organizations and ensure knowledge is created instructional sound.

Imploding demand for LMS
Global demand for learning management systems dropped by 14.6% in 2016. This does not imply that e-learning itself is decreasing in popularity. The Brandon Hall Group found that the highest priority for L&D is to explore new learning technologies and non-traditional solutions.

Mobile learning becomes indispensable
Mobile learning has skyrocketed in many regions. Mobile learning is not a "nice-to-have" but a "must-have." It has become indispensable, especially in markets like China. An immense 70% of the L&D revenue in China comes from mobile learning technologies and apps.

Bite-size is the right size
Mobile learning has given rise to the effective use of small learning "nuggets" as opposed to traditional, full-length courses. These small units of information cater to modern learners who are characterized as overwhelmed, distracted, and impatient. The solution is to create high-quality, valuable microlearning content.

MOOCs are on the way out
Massive open online courses (MOOCs) were once considered the game changer in the e-learning world. However, recent research shows that MOOCs suffer from high dropout rates and a low learning impact.

Download the full research report here:

For any questions regarding the research, email: info [at]

About Easygenerator
Easygenerator provides cloud-based e-learning authoring software since 2014, empowering employees to quickly create and share engaging content without relying on traditional course methods. The Rotterdam-based company has more than 50,000 users in over 150 countries, including clients like T-Mobile, Unilever, New Relic and Drake University. Easygenerator has grown more than 100% each year since 2015.

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Kasper Spiro

Kasper Spiro
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