Mediaplanet and Bob Phibbs Team Up to Save Retail

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The Mediaplanet Future of Retail campaign teams up with thought leaders across every sector of the retail industry to educate our audience on the new rules of the changing retail game.

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If you're going to be in business, you better act more like when you first opened your store and be fastidious and have a real laser focus on that person that's in your store today...

Mediaplanet is proud to announce the launch of this March's edition of "Future of Retail." The Future of Retail campaign will act as a 21st century "retail bible", designed specifically to engage the modern retail owner. Featuring celebrities, influencers, and thought leaders across every sector of the retail industry to educate our audience on the new rules of the changing retail game. Advocating for the key areas retailers need to focus on in order to remain competitive in a hyper sensitive retail market, provide the best possible experience for their customers, and ultimately facilitate growth in their brands and bottom lines.

Retail is facing many challenges during this transformational period in areas of customer engagement, omni-channel processes, security, payment processing, and technology implementation. Despite much of the buzz, retail has a very bright future ahead.
The print component of "Future of Future" is distributed within USA Today with a circulation of approximately 250,000 copies and an estimated readership of over 1 million people. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Bob Phibbs, CEO of The Retail Doctor, is featured on the cover of the print publication. Through an exclusive interview, Bob weighs in on what companies can do to reach their audiences and keep up in ever changing times. "If you're going to be in business, you better act more like when you first opened your store and be fastidious and have a real laser focus on that person that's in your store today," says Phibbs. He belies that companies should turn to innovative solutions utilizing predictive analytic and blockchain to amplify a brand's online presence. "A lot of retailers have dark data - information they don't know is valuable."

The campaign features several notable retail and industry thought leaders from Bob Phibbs, Christina Ceresoli, Nadir Ali, Marc Gardner, Patti Hester, Joe Jensen, Jim Lofgren, Keith Sherry, and many more.

This campaign was made possible with the support of Klarna, OceanX, Platinum Circle Partners, Cayan, SATO Global, North American Bancard, Riverbed, Moduslink, Proship, University of San Diego, 3Si Security, Cheetah Digital, and Inpixon.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact
Aaron Bernstein
aaron.bernstein(at)mediaplanet.com
646-922-1414

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Donna Nuriel
Mediaplanet
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