While the digital landscape can seem intimidating and, granted, has changed tactics a bit, it's important to remember that the same old-school marketing premises still apply.
AUSTIN, TX (PRWEB) May 02, 2018
Most small business owners know that digital marketing is extremely important, but what they might not know is where to start. But while the digital landscape can seem intimidating and, granted, has changed tactics a bit, it's important to remember that the same old-school marketing premises still apply.
Magnificent Marketing has teamed up with Paul Kortman - owner of Connex Social, a digital marketing agency that specializes in increasing conversions and quality traffic - to present a new podcast to help small businesses can begin developing their digital marketing strategy from scratch.
In this webinar, Kortman discusses a three-point plan for digital marketing in a world where consumers have control, and covers the following topics:
-Studying and narrowing down a target audience
-Identifying the audience's pain points
-Creating a phrase that cuts to the point
-Developing relevant content to address the audience's pain points and help solve their problems
-Getting content to the right audience through email marketing, SEO and pay-per-click advertising
-Qualify vs. quantity
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Paul Kortman:
Paul Kortman is the owner of Connex Social: a digital marketing agency that specializes in increasing conversions and quality traffic.