Fabric Labels and Tags’ Importance Highlighted by England’s Prince Charles’s Efforts to Encourage Sustainable Fashion, Says Hi-Tech Printing & Labeling Inc.

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The Los Angeles-based manufacturer comments on a recent that the presumptive monarch-to-be’s support for natural fabrics over synthetics indicates how sustainability and celebrity can sometimes both be promoted on tags and labels.

A state-of-the-art wool factory.

Designers and manufacturers who are heeding Charles’ call for a more environmentally friendly, naturally sourced, approach to clothing have every reason to let consumers know about their approach on both fabric labels and tags.

An April 4 article on the Australian Financial Review reports on an interview in which Prince Charles, the heir apparent to the English Crown, advocates for a more sustainable approach to fashion, including the use of natural fibers in general and wool in particular. He notes that these fibers are long lasting, reducing the need for new clothes, and naturally degrade once they have finally outlived their use. Hi-Tech Printing & Labeling Inc. notes that designers and manufacturers who are heeding Charles’ call for a more environmentally friendly, naturally sourced, approach to clothing have every reason to let consumers know about their approach on both fabric labels and tags, including hand tags. The comments also are a reminder of the power of celebrity to promote fashion products.

The fashion business is about a lot more than just clothing, says Hi-Tech Printing & Labeling. After all, apparel is both intimate and public and we all make some kind of a fashion statement every time we leave the house, says the firm. Letting customers know about the environmentally sound manufacture and sourcing of a product is an outstanding way to reach out to the millions of environmentally aware individuals with enough disposable income to pay extra for specialized products, says the firm. When celebrities allow their names to be used in connection with green projects, that is another selling point that can be emphasized on larger hang tags. The company notes that small fabric labels, typically used for simple branding and conveying important or legally required information, can also more subtly communicate a message about the attributes of a product that make it special and appealing to certain groups.

Hi-Tech Printing & Labeling adds that it’s worth considering that the 69 year-old prince – who to be clear is not partnering with any particular fashion manufacturer -- is an example of how celebrities can reach certain markets. While many marketers tend to focus exclusively on younger consumers, the reality is that older people buy things too and often have more money to spend. Products that might be aimed at somewhat older consumers should not be afraid to tie themselves in with older individuals when their products are largely purchased by a more mature demographic, says the manufacturer.

Readers who would like to learn more Hi-Tech Printing & Labeling Inc. about how fabric labels and tags can help to sell their products can reach it at (213) 746-7772. They cans also check out the company’s web site, http://www.FabricLabels.com.

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