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The Black Breastfeeding Caucus (BBC) Announces Release of First-of-its Kind “Logic Model for the Call to Action to Support Breastfeeding for Black Families”
  • USA - English


News provided by

SHIFT Strategic Communications

Apr 09, 2018, 03:00 ET

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DETROIT (PRWEB) April 09, 2018 -- The Black Breastfeeding Caucus (BBC), a national collective of service providers, advocates, academics and other stakeholders committed to equitable breastfeeding support for black families, announces today the release of the “Logic Model for the Call to Action to Support Breastfeeding for Black Families.”

The BBC is a cogent vehicle for advocacy and technical assistance that harnesses the groups’ varied experiences working in research, advocacy, media, in direct service to black families and in other areas of social change.

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“The Black Breastfeeding Caucus Logic Model will serve as a great tool for non-profits, government agencies, and for-profit entities to look at ways they can help build support systems and empower black families and black mothers to overcome these barriers and meet their breastfeeding goals," says Tina Sherman, Campaign Director, MomsRising & Steering Committee Member, BBC.

Spearheaded by Detroit-based, Black Mothers Breastfeeding Association (BMBFA), the BBC developed the logic model as a visual representation and guide to the development of the Call to Action to Support Breastfeeding for Black Families (CTA). It highlights the process for the development of the CTA, the internal and external resources needed, and outlines an analysis of anticipated activities, benefits, outcomes and impacts.

“We created this logic model to serve as a roadmap to develop our powerful Call To Action. As the first-of-its-kind CTA rooted in the complexities of the black experience, it lays the groundwork for a transformational racial equity approach in breastfeeding support,” says Kiddada Green, Founding Executive Director, Black Mothers’ Breastfeeding Association & Steering Committee Member, BBC. “The logic model exemplifies the brilliance of black content experts working together purposefully to improve health outcomes for black families.”

Interested parties can download the logic model at bmbfa.org/call-to-action/ and request further information on how to implement and execute it effectively.

The BBC is a cogent vehicle for advocacy and technical assistance that harnesses the groups’ varied experiences working in research, advocacy, media, in direct service to black families and in other areas of social change. Green says this combination uniquely positions BBC to achieve the systemic change that has yet to occur.

Stark racial disparities in breastfeeding rates have persisted for over four decades. While 4 out of 5 U.S. mothers start out breastfeeding, less than half are still breastfeeding at 6 months postpartum due to many systemic and cultural barriers. Black mothers struggle with even greater barriers to breastfeeding, including lack of access to advice and support, discomfort in breastfeeding in public and concerns about working and breastfeeding, such as lack of paid leave and lack of workplace accommodations.

The BBC steering committee members are:
Elizabeth Gray Bayne, MPH, MFA
Kiddada Green, MAT
Jayne Jackson, CLC, ADS
Destiney Mohammed
Mary Muse, MPH, CHES, IBCLC
Anayah Sangodele-Ayoka, MSed, MSN, CNM
Kimberly Seals Allers
Tina Sherman

Learn more at: bmbfa.org/call-to-action/

Kimberly Seals Allers, SHIFT Strategic Communications, http://blackmothersbreastfeeding.org/, +1 3476717779 Ext: 700, [email protected]

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Black Breastfeeding Caucus, 2nd In- Person Annual Meeting
Black Breastfeeding Caucus, 2nd In- Person Annual Meeting
Black Breastfeeding Caucus, 2nd In- Person Annual Meeting

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