Why It Pays to Be Customer Obsessed: Shweiki Media Printing Company Presents a New Webinar on the Importance of Focusing on Customer Needs and Wants From Start to Finish

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Many businesses focus on their clients or, if they do claim to be customer centric, only pay attention to client needs and wants at the beginning of a marketing launch before moving on and focusing on other things. In this new webinar, Shweiki Media teams up with Margaret Magnarelli - Senior Director of Marketing at monster.com - to discuss the importance of switching from customer attention to obsession in 2018.

Shweiki Media Printing Company, printing, publishing, printer, publisher, marketing, content marketing, Margaret Magnarelli, business

Shweiki Media Printing Company presents a new webinar on the importance of being customer obsessed

Most marketers who claim they are client-centric are only partially right. They take the client’s needs and desires into consideration …[but] they don’t carry the needs or their customers all the way through their marketing plan/campaign.

Last year, many focused on the importance of being a client-centric business - a model in which success ultimately depends on whether the ideal client or customer buys in, and in order to get their business, one must make your product or service fit their needs and desires. However, this is changing, and it's not enough to focus on the client.

Now, more than ever, one must be customer obsessed.

Shweiki Media Printing Company has teamed up with Monster.com’s Senior Director of Marketing, Margaret Magnarelli, to present a new webinar on why now companies must focus on the customer.

The Importance of Being Customer Obsessed:

Most marketers who claim they are client-centric are only partially right. They take the client’s needs and desires into consideration when it comes to starting their marketing plan or product launch. And even their customer service is geared more toward serving the customer than ever before.

But this is where most companies stop. They don’t carry the needs or their customers all the way through their marketing plan/campaign.

In this new webinar, Magnarelli covers the following topics:

-Moving from customer centric to customer obsessed
-Making content about the customer
-Paying attention to customer needs and wants
-Standing out in the crowd to get more business from the target audience
-And more!

The webinar is available on Shweiki's YouTube channel and, with an accompanying blog, on shweiki.com.

About Shweiki Media:

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

About Margaret Magnarelli:

Margaret Magnarelli is the managing editor for content and senior director of marketing at Monster, the leading global platform for connecting jobs and people. She oversees a brand newsroom made up of six content creators (all ex-journalists) who produce about 20 content assets a week aimed at helping people find jobs and manage their careers. Her team was awarded Best Content Program in the 2016 Content Marketing Awards from the Content Marketing Institute, and she was a finalist for Content Marketer of the Year. Her team has also been a finalist for 2016 Best In-House Content Studio award from Digiday. She’s presented on content marketing for Content Marketing World, ANA, SXSW, Content Marketing Conference and PR News. Previously, Margaret served as executive editor at Money magazine and Money.com, and has been an editor at Good Housekeeping and Seventeen magazines prior to that. Other noteworthy achievements: She’s written a book on tween idols, she’s expert in all things charcuterie, and she helped define the word snarky — no, seriously.

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