Sureify and Human API Announce Partnernship

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Sureify and HumanAPI partner to incorporate Electronic Health Record data into the life insurance distribution, purchase and engagement experience

This week at The Life Insurance Conference in Chicago, IL, Sureify, the digital bridge between life insurers and consumers, and Human API, the largest patient-centric health data network, announced a partnership to incorporate EHR data from Human API into the Sureify product suite. This collaboration will enable Sureify to further improve the life insurance buying process and empowering insurers to better engage with millions of policyholders.

As Sureify continues to grow its ecosystem of data sources to improve the customer experience, Dustin Yoder, Sureify CEO, commented “Sureify is on a mission to digitize the entire life insurance experience into the Lifetime platform and become the life insurance platform of the future. Simplified, direct access to health records plays a pivotal role in accomplishing this which is why integrating Human API into our platform is a major milestone and a great opportunity for life insurers.”    

Through the integration of the HumanAPI and Sureify platforms, life insurers can further streamline the digital policy quoting, underwriting, and distribution processes to improve the consumer buying experience and speed of purchase. By leveraging this combined solution during the application process, life insurers can make real-time risk decisions and connect the consumer with the right policy at the right time. As a further advancement and emerging opportunity, the real-time electronic medical record data from Human API and Sureify’s inforce policy engagement solution also allows an insurer to engage with policyholders in a more personal way throughout their lifetime post-sale.

Human API CEO and founder, Andrei Pop, commented, “At Human API, it’s our mission to empower consumers by allowing them to have better access and control over their health data. Partnering with Sureify helps bring our vision to the life insurance industry by allowing carriers to create better customer engagement strategies and buying experiences for customers.”

With the collaboration, insurers will be able to take advantage of these enhanced features, advantages and benefits of the Sureify Lifetime platform:

  • Sophisticated & cost effective underwriting: The medical information pulled through Human API and pushed into the Sureify platform will allow for more effective automated cloud-based underwriting solutions to evolve as the industry moves away from traditional manual medical data analysis during the underwriting process.
  • Streamlined buying process: The consumer health record data gleaned during the application process can be used in lieu of timely and costly third party medical exams allowing insurers to reduce drop off rates and customer acquisition costs.
  • Improved customer engagement: The Amazon’s and Google’s of the world are shaping consumer expectations as it relates to customer experience and engagement. This is because they know their customers better than anyone else. The collaboration with Human API will give Sureify customers access to a similar level of real-life customer health and medical record intelligence information.  This, combined with Sureify’s ability to orchestrate a high volume of hyper-personalized digital interactions gives insurers the platform to engage with their customers in a way that meets and even exceed their increasing expectations. Thus, insurers are able to improve persistency and increase customer lifetime value while maintaining high customer satisfaction and loyalty ratings.
  • Advanced Analytics and Insight: The Sureify Lifetime platform takes this data and makes it actionable for insurers through their carrier panel product offering via a safe and secure enterprise platform solution. The tool allows insurers to stratify their populations, analyzing medical data from Human API alongside additional disparate IoT source data, wearables, social determinants, behavioral data and provides the carriers with business intelligence, analytics, and AI to better understand their population and how to deliver products that meet the consumer demands of the digital age.

The new collaboration between Sureify and Human API will be showcased in booth 223 at The Life Insurance Conference on April 9-11 in Chicago, IL.

About Sureify
Sureify the global life insurance industry’s leading digital acquisition, engagement, retention and consumer behavior analytics platform. Sureify’s LifeTime product suite provides solutions for omni-channel online electronic policy application, purchase and distribution; post-purchase engagement via health challenges, rewards programs, and personalized content delivery. The Sureify carrier panel enables our customers to glean powerful insight and business intelligence from their policyholder population by tracking policyholder health behavior through IoT devices, wearables, sensor and behavioral data. Insurers can make this data actionable through our robust analytics tools, stratify their population, asses risk and target policyholders with the right messaging at the right time when they’re ready to buy or simply to solicit valuable customer feedback, have conversations with consumers and build strong brand loyalty like never before. To learn more visit

About Human
API Human API is the largest patient-centric health data network. The Human API platform retrieves, analyzes, normalizes, and delivers unique clinical data and wellness information on consumers from our network of over 35,000 unique integrations spanning 250M+ consumers. Today we’re powering industry leading applications built by fast-growing startups and Fortune 500 companies in the healthcare provider, clinical research, health insurance, life insurance, pharmaceutical, and a digital health verticals. To learn more, visit

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Kelly Dudley
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