Optmyzr Introduces Optmyzr Express - Pay-Per-Click Optimizations Designed for Quick and Easy Campaign Boost

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New feature for all Optmyzr users, Optmyzr Express highlights top PPC optimization opportunities, allowing PPC pros to execute campaign improvements on-the-go, in seconds

“Optmyzr Express is about speed, agility and giving PPC pros insight into what they need now.” -Frederick Vallaeys, co-founder of Optmyzr.

Marketers running pay-per-click (PPC) programs win or lose based, in part, on their agility and speed optimizing campaigns. Optmyzr, provider of a leading PPC Management Software system, today unveiled Optmyzr Express - an automated system that suggests the most important optimization opportunities. With one-click ease, PPC pros can take immediate action, helping them execute fast campaign performance improvements.

Available immediately to all users of the full Optmyzr PPC Campaign Management Suite, Optmyzr Express is designed to help simplify and automate the top up-to-the-minute opportunities. The user can simply click to implement an automated suggestion for optimization or they can access an intuitive dashboard view to customize or modify suggested changes in a single screen.

From pausing low performing ads or adding new keywords to quick fixes for Quality Score and high performing keywords, Optmyzr Express facilitates smart, on-the-go campaign adjustments and creates a workflow for continuous improvement.

The PPC pro can spend less time identifying quick wins and more time digging into data and other elements in the Optmyzr Suite to be more strategic overall.

Among the first PPC professionals to test Optmyzr Express is Paulo Rossini, PPC director for i7 mídia. A longtime user of the full Optmyzr Suite, Rossini is now able to tap the immediacy and flexibility of Optmyzr Express to implement quick campaign improvements, while still relying on full-suite capabilities for deeper, more complex initiatives. “I really like the simplicity of Optmyzr Express, particularly because it offers fewer, more important suggestions. It’s a great enhancement to complete their product offering,” noted Rossini.

“Optmyzr Express is about speed, agility and giving PPC pros insight into what they need now,” said Frederick Vallaeys, co-founder of Optmyzr. “A real time-saver, the speed of the system encourages more frequent optimizations. Optmyzr Express enhances the workflow for PPC pros, giving them insight, agility and the power to identify the most pressing gaps and make immediate changes that matter.”

The new offering from Optmyzr is designed to present ideas to PPC professional as a high value to-do list, giving quick insight across multiple accounts. Inbox simplicity gives PPC pros an easy view into all accounts - or can be set up to prioritize favorite accounts.

The user can also “snooze” Optmyzr Express suggestions to remind them to take action at another time, which helps keep them on task and reminds them to review the suggestions later. An Optmyzr Express video demo can be found on YouTube.

About Optmyzr
Optmyzr's PPC management platform provides intelligent optimization suggestions that help advertisers across the world manage their online advertising more effectively. It includes a full-featured PPC reporting tool that connects with AdWords, Bing, Facebook Ads, Google Analytics, Google Merchant Center and many other data sources through Google Sheets. The company was founded in 2013 by former Google and Microsoft executives, including Google's AdWords Evangelist, Frederick Vallaeys. The Optmyzr PPC suite includes over 30 tools to improve Quality Score, manage bids, find new keywords, A/B test ads, build new campaigns, manage placements, and automate budgets. Optmyzr's excellence in PPC management software was recognized at the 2015 US Search Awards and the 2017 MENA Search Awards. More information is available at http://www.optmyzr.com.

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