Westwin CEO Interviewed by Voice of America Business Channel Podcast

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One of the leading companies at providing one-stop China digital marketing solutions has reached a new milestone now that its chief executive officer has been featured on an industry leading business podcast.

China has risen to become the second largest economy in the world, something that presents a wealth of opportunities, and in a recent podcast on Voice of America with Michelle Zou, Shanghai, China-based, Westwin CEO Anderson Liu revealed how his company helps businesses successfully enter the China market.

Zou’s podcast features interviews of thought leaders and executives combined with experts in a range of industries. Liu was featured on the podcast entitled, “Use Digital Marketing to Sell into China.”

During the podcast, Liu discussed and provided answers to a wide variety of questions and topics, including, how big is the China market; what kind of purchasing power do Chinese consumers have today; Why should your business consider the China market; For foreign small and medium size businesses that want to sell into the China market, and ways to do that without a big budget; and why digital marketing works.

By collaborating with major search engines and social media platforms in China and globally, Westwin, according to Liu, provides cross-border digital marketing strategies and solutions for US advertisers and serves as the window for American businesses to enter into the China market.

Westwin, which has won the Sina Weibo's Most Potential Agency Award, history dates to 2004 when Microsoft China formed an online joint venture Microsoft Online (MSN China). Liu joined the joint venture in 2004 as vice president and led the team that launched Microsoft online services and developed local products and services to improve Chinese users experience.

In 2016, Liu set up Westwin and carried out management buyout of the joint venture. Today, led by Liu, Westwin serves as Microsoft’s exclusive BingAds monetization partner in China, provides Smart Ads integrated marketing solutions to help Chinese customers to reach thousands of global media platforms and apps, and Ads to China cross-border advertising solutions for overseas customers to help them promote their brand to China.

For more information, please visit https://adstochina.westwin.com/who_we_are/index.shtml and https://adstochina.westwin.com/what_we_do/digital_strategy.shtml

About Westwin

Westwin (Xichuang) was formerly known as Microsoft Online (MSN China). As the core partner of Microsoft in China, Westwin has been the exclusive entity officially operating Bing Ads in China market for over 10 years. Our team has helped thousands of customers to gain success in cross-border business. Over 90% of our team members have oversea and professional backgrounds. We love different cultures from different parts of the world, which also makes an important prospect of our work.

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Source: Westwin


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Anderson Liu
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