NACDS RxIMPACT Day Recognizes MarkeTouch Media Clinical Services Director

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The mission of RxIMPACT Day on Capitol Hill is to educate Members of Congress about the importance of pro-pharmacy policy and the need for healthcare reform. NACDS has recognized the pioneers of the initial RxIMPACT Day from 2009.

NACDS RxIMPACT Day recognized Rebecca Lichucki, MarkeTouch Media Director of Clinical Services as a Capitol Hill Pioneer in advocacy. Rebecca has been involved with RxIMPACT Day as a founder since its inception in 2009. NACDS RxIMPACT Day brings together advocates from across the country to Washington, D.C., to educate members of Congress about the importance of pro-pharmacy policy and the need for healthcare reform.

Rebecca has been a part of the pharmacy industry since 1999 where she started as a pharmacy technician. From there, she worked her way up through multiple roles including retail and hospital pharmacy management, pharmacy technology, and pharmacy procurement. Since 2013, Rebecca has overseen clinical products and customer support for implementation and training for the comprehensive suite of services locally-hosted and provided by MarkeTouch Media.

“I’ve consistently worked with NACDS in educating Congress members to the impact of potential legislation of the pharmacy industry. I’ve served as a legislator resource for questions and participated in RxImpact meetings as a team leader for ten years as I’ve helped train others on effective advocacy strategies,” Rebecca remarked. Lyle Green, Vice President of Sales and Marketing at MarkeTouch Media added, “We are very excited and extremely pleased that NACDS has recognized Rebecca as a pioneer in advocacy. She has consistently demonstrated a strong desire to support and develop new ways to move pharmacy to the forefront of public consciousness.”

About MarkeTouch Media, LLC.
MarkeTouch Media sends and receives 200 million communications annually on behalf of over 15,000 pharmacy locations across North America. MarkeTouch Media is the only vendor in the pharmacy marketplace offering clients complete in-house development of turnkey patient communications solutions including: Outbound Notifications; Central IVR; Pharmacist Connect; Mobile & Web Solutions. MarkeTouch leverages its technology to implement turnkey HOSTED solutions such as Optimum MedSync, Health & Wellness Scheduler; Clinical Solutions and Hospital Discharge Management. MarkeTouch services have assisted its clients increase revenue, operational efficiency and patient adherence since 2003. http://www.marketouchmedia.com | http://www.rxtouch.com

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Matt Casserly
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