Augusta Jam Merges Entertainment, Culture And Music at the First Major of the Year

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Augusta Jam presented By PGD Global and Diageo Featured A Celebration Including Performances From Lil’ Jon & Nelly

GRAMMY award willing artist takes the stage in Augusta during the Masters for Augusta Jam

Nelly performing at Augusta Jam during Masters Week

“Music and sports actually have a lot in common, both are very competitive industries where hard work is the key to success. You have to create your own style and make a difference to stand out, but still stay true to tradition,” said hip-hop star Nelly.

Augusta Jam returned to the first major championship of the year to celebrate some of the biggest athletes in the world through music and culture. Held in the city of Augusta, Georgia during the biggest weekend in golf, Augusta Jam supports local community initiatives with concert proceeds and additionally supports PGD Global’s mission to grow the game of golf through music, culture and diversity. For the second year in a row, Tanqueray continued to shake things up in Augusta by joining forces with hip-hop sensation Nelly bringing celebration, culture and music to the biggest weekend in golf.

GRAMMY Award-Winning Hip Hop Artist, Nelly, joined PGD Global for Tanqueray on the Tee followed by an in-depth one-on-one Cocktails and Conversations discussion presented by Tanqueray No. TEN. The private event, Tanqueray on The Tee, was hosted by renowned Golf Professional and Fashionista, Seema Sadekar. The day began with a warm-up and fundamental range lesson followed by a 3-hole on-course experience, where Nelly learned the in’s and out’s on how to perfect your golf game. Cocktails and Conversations closed out the day at the clubhouse in 19th hole style, for one-on-one in-depth conversation over a signature Tanqueray No. TEN cocktails. Nelly discussed his personal experiences, growing passion for golf and how his travels have allowed him to play all over the world.

“Music and sports actually have a lot in common, both are very competitive industries where hard work is the key to success. You have to create your own style and make a difference to stand out, but still stay true to tradition,” said hip-hop star Nelly.

Later that evening, Nelly took the stage for a sold out performance at the highly anticipated and second annual Augusta Jam, featuring world class cocktails by Tanqueray No. TEN, Don Julio, Crown Royal, CIROC and Bulleit Bourbon. Great moments deserve great spirits and Augusta Jam is honored to raise a glass to all the athletes playing in this year’s tournament.

For updated information on Augusta Jam, please visit the official website or follow the conversation on social: Facebook | @AugustaJam Twitter & Instagram | @TheAugustaJam

ABOUT AUGUSTA JAM
Augusta Jam is a celebratory musical event owned and operated by PGD Global and held in the city of Augusta Georgia during the popular Masters Golf Tournament in support of the local Augusta community and part of PGD Global’s mission to grow the game of golf through music, diversity and celebration. Augusta Jam merges the musical world of country, rock and hip hop music, proudly driven to unite cultures and celebrate diversity through music and golf. For more information and social media links, please visit http://www.AugustaJam.com and Facebook, Twitter & Instagram | @TheAugustaJam

ABOUT PGD GLOBAL
Play Golf Designs, Inc. (PGD Global) is a golf marketing & event company, directing and participating in luxury events for some of the world’s most legendary athletes, entertainers, charitable organizations and Fortune 500 companies including NBA Coach Mike Woodson, NBA Icon Julius “Dr.J” Erving, R&B Legend Jeffrey Osborne, Sports Personality Ahmad Rashad, Viacom, The Broadcasters Foundation of America and MGM Resorts International. PGD fuses pop culture and entertainment to create the most unique, innovative golf experiences. PGD Global focuses on celebrating diversity, inclusion for women and introducing the golf world to the latest social and fashion trends. For more information, please visit http://www.pgdglobal.com Tweet or Instagram @PGDGlobal or Facebook http://www.facebook.com/PGDGlobal

ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

ABOUT CITY OF AUGUSTA, GEORGIA
Augusta, Georgia is known as the Golf Capitol of the World and is rapidly becoming the Cyber Capitol of the South. The home of golf's most prestigious tournament and course is also proud to be home of the U.S. Army Cyber Command at Fort Gordon. Augusta is Georgia's second largest metropolitan area and borders the Savannah River which offers recreational activities and unique downtown experiences for visitors and its nearly 250,000 residents. Augustans manufacture almost 90 percent of the world's low speed vehicles and live in the backyard of America's nuclear renaissance. Augusta has robust, public K-12 education including schools that consistently achieve national recognition for excellence in delivering quality education.

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