New Hope Network Launches the NEXTY Consumer Choice Awards

Share Article

New Hope Network and Sampler, a digital product sampling technology, have teamed up to bring wellness brands a new opportunity to strut their stuff. At Natural Products Expo East 2018, three lucky brands will walk away with prestige and proven market traction, as well as the title of the first winners of the brand new NEXTY Consumer Choice Awards.

NEXTY Awards are a prestigious recognition of excellence, chosen by natural product industry experts, to award the most innovative, inspiring and trustworthy natural products. Now we’re asking consumers to weigh in.

New Hope Network and Sampler, a digital product sampling technology, have teamed up to bring wellness brands a new opportunity to strut their stuff. At Natural Products Expo East 2018, three lucky brands will walk away with prestige and proven market traction, as well as the title of the first winners of the brand new NEXTY Consumer Choice Awards. Sampler’s product sampling management and insights platform will enable brands to target and deliver samples to consumers based on demographic, behavior and interest. Consumers receive samples and have the opportunity to taste and interact with them, and then rate products and provide targeted consumer feedback. New Hope Network will then name six finalists (two per the three categories of Food and Beverage; Personal Care and Natural Living Products; and Supplements.) The single winner in each category will be awarded with the NEXTY Consumer Choice Award at this year’s Natural Products Expo East.

The six finalist brands will receive:

  • Recognition of excellence in the natural products industry and proof that your product has market traction in its category
  • Shipping and handling to deliver product to 1,000 consumers’ homes
  • Brand awareness and consumer feedback directly from your target audience
  • End-of-campaign report including key findings
  • Announcement and awarding of the NEXTY Consumer Choice title at Expo East 2018
  • Booth table tent for all finalists; trophy for the three winners
  • Product included in free display in NEXTY showcase at Expo East, valued at more than $1,000
  • Invitation to award winners’ reception at Expo East
  • For winners: Access to winners’ toolkit: customizable press release, social media tools, NEXTY award winner logo and insider tips to maximize your award

Benefits to all participating brands:

  • Complementary entry into the prestigious industry-facing B2B NEXTY Awards
  • Exposure to 1,000 hyper-targeted consumers with ability to target a consumer panel that fits your market: One targeting criteria of your choice, such as specialty diet (gluten free, vegan etc..), age or gender
  • Feature on the digital sampling program of leading health and wellness publishers, such as deliciousliving.com and Greatist.com via our partnership with Sampler.
  • Product ratings and consumer feedback
  • Option to set-up a follow-up coupon to be included with a brand’s sample to drive to ecommerce or retail
  • Concrete end of campaign report that can be utilized for retail buyer meetings during Expo East
  • 10% off your next Sampler campaign

To apply, register here.

About New Hope Network
New Hope Network is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers, the network offers a robust portfolio of content, events, data, research and consultative services. Through its mission of growing healthy markets to bring more health to more people, New Hope Network helps businesses identify the people, products, partnerships and trends that create better opportunities and connections. For more information visit http://www.newhope.com.

About Informa Exhibitions
New Hope Network is part of Informa’s Global Exhibitions Division. With over 200 trade and consumer exhibitions annually, Informa Exhibitions is a global market leader in such end markets as Boating, Beauty, Construction & Real Estate, Life Sciences, Maritime, Health & Nutrition, Agriculture and Pop Culture. Through face to face and digital channels, its transaction-oriented exhibitions enable communities to engage, experience and do business. In doing so, Informa brings together people who want to buy and sell, network, do business and gain inspiration. Industry insight, coupled with an innovative and entrepreneurial approach, provides Informa Exhibitions customers and partners with the opportunity to create business advantage and access markets.

Informa Exhibitions is a division of Informa PLC, a leading business intelligence, academic publishing, knowledge and events business, creating unique content and connectivity for customers all over the world. Informa PLC is listed on the London Stock Exchange and is a member of the FTSE 100.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carrie Kocik
Visit website