Antonio H. Adad’s Newly Released “How to Build a Winning Brand” is an Appealing Work that Features his Learnings About Effective Brand Advertising and Positioning.

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“How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions” from Christian Faith Publishing author Antonio H. Adad is an informative book that discusses the basic principles of brand positioning and addresses the issues between the marketing company and the advertising agencies as he shares his learnings from the past thirty-six years of working in brand management at S.C. Johnson & Son.

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“How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions”: an enlightening work about effective brand management positioning and advertising strategy. “How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions” is the creation of published author, Antonio H. Adad, a former general manager and area director at S.C. Johnson & Son who has set up a private consulting firm dedicated to helping Asian companies achieve their business objectives by sharpening marketing strategies.

Published by Christian Faith Publishing, Antonio H. Adad’s new book is a useful guidebook that helps marketing and advertising practitioners in achieving effective brand positioning and advertising strategies, presenting basic principles, tips, sample companies, and personal experiences in the field.

He clarifies that his book delves on mastering the art of marketing, not on sales or distribution. He also encourages practitioners to simplify their marketing strategies, because “the human mind hates confusion.”

View a synopsis of “How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions” on YouTube.

Consumers can purchase “How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions” at traditional brick & mortar bookstores, or online at Amazon.com, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about “How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Extensions”, contact the Christian Faith Publishing media department at 866-554-0919.

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