Farm-to-Table Restaurant B.GOOD Plants Roots in Spring for First Texas Location

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Fast-casual Service Meets Locally Sourced Ingredients for Burgers, Bowls, Salads, and Smoothies

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Our mission is to provide nutritious food with the freshest ingredients and a low environmental impact. That’s not something you often see in fast-casual restaurants.

B.GOOD, a fast-casual restaurant with a locally sourced and health-focused menu, will open its first Houston-area location in Spring, Texas, on April 27. The new restaurant boasts a new and healthy spin on bowls, burgers, salads, and smoothies for kids and adults alike.

There are currently 65 restaurants in the B.GOOD chain across the U.S., Canada, Germany and Switzerland, all using their own, locally-sourced ingredients and select seasonal menu items. Each location, both franchised and owned, is connected by more than just the brand. B.GOOD keeps a commitment to sustainability and supporting their communities.

“When I discovered B.GOOD, I was impressed by more than just the diverse menu,” Spring Franchise Owner Juan Lecanda said. “I connected with the mission. My health and the health of my family means so much to me, and in a world full of unhealthy choices, I was drawn to B.GOOD’s commitment to fresh and balanced foods.”

Residents of Spring and nearby neighborhoods will soon be able to dive into healthy grain bowls or salads or treat themselves to a burger, all made with no GMO ingredients, no hormones and no antibiotics. B.GOOD prides itself on being inclusive of those with allergy and diet restrictions, as well, including vegan, gluten-free, and nut-free restrictions.

“From the Power Bowl to the Eggplant Meatballs, we have something for everyone,” Lecanda said. “Our mission is to provide nutritious food with the freshest ingredients and a low environmental impact. That’s not something you often see in fast-casual restaurants.”

The menu features five main categories, offering lunch and dinner for the whole family. Among them are kale and grain bowls, seasonal salads, burgers and sandwiches, smoothies, and a kids’ menu.

The health-driven mission of B.GOOD doesn’t stop the restaurant from offering small indulgences, however. The menu also includes items like the Cacao Crave Smoothie and Chocolate and Vanilla Milkshakes prepared with ice cream made locally in the Greater Houston area served in a lively, family-friendly atmosphere.

Lecanda’s team in Houston plans to do more than offer up good food. The restaurant will regularly host fundraisers for local schools and charities. Those interested in partnership opportunities can contact the restaurant.

The grand opening will be held on April 27 at B.GOOD’s first Texas location inside the Market at Springwoods Village at 2162 Spring Stuebner Rd, Ste 180, Spring, TX 77389. Free tastings, kids’ activities and goodies will be available throughout the day.

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About B.GOOD
Founded in 2003, B.GOOD is an innovative, fast casual, farm-to-table restaurant chain serving "Food with Roots"–sustainably-grown, fresh and wholesome food prepared by hand in-house. With 65 locations across the U.S., Canada, Switzerland and Germany, B.GOOD serves a diverse and delicious menu including kale & grain bowls, salads, all-natural local burgers, sides of crisp veggies and oven-finished fries, smoothies and kids' meals. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home.

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Kathryn Durkin
Studio Brand Collective
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