Lucid Realty Celebrates Fourth Year In Top 1% Of Chicago Area REALTOR® Teams

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2017 Marked the fourth year that Lucid Realty ranked in the top 1% of Chicago area REALTOR® teams. They were honored at the Silver Level for both dollar volume and units sold.

Chicago's Full Service, Discount Real Estate Broker

Chicago's Full Service, Discount Real Estate Broker

Collectively, our clients have saved hundreds of thousands of dollars in transaction costs with our innovative discounted commission, buyer commission rebate, and hourly fee models.

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Lucid Realty ranked in the top 1% of Chicago area REALTOR® teams for the fourth consecutive year in 2017 according to the recent rankings released in the spring issue of Chicago REALTOR® Magazine. With $41 Million in closings, Lucid Realty was one of only seven teams honored at the Silver Level by the Chicago Association of REALTORS®. This is the eighth consecutive year that Lucid Realty has been recognized as a top Chicago REALTOR® team.

According to Chicago REALTOR® Magazine "The 2017 Sales Awards recognize the hard work, superior market knowledge, mastery of technology and industry cooperation that has helped build successful businesses. We honor the achievements of our Top Producers."

Gary Lucido, President of Lucid Realty, commented on the rapid transformations in the real estate industry that have enabled their growth: “Home sellers and buyers are increasingly skeptical of the high cost traditional real estate brokerage model. They realize that they don’t need to pay a premium to receive premium real estate services. Consequently, an increasing proportion of our business comes from repeat business and referrals from clients that have had an exceptional experience with us. Collectively, our clients have saved hundreds of thousands of dollars in transaction costs with our innovative discounted commission, buyer commission rebate, and hourly fee models. I am certain that over time these alternatives will become the predominant business model in the real estate industry.”

Lucid Realty is an independent brokerage employing a unique structure in the real estate industry, with the entire brokerage organized as a single team that actually cooperates instead of competing against one another. This experienced team now includes agents fluent in Mandarin, Cantonese, Spanish, and Bengali, covering large parts of the city of Chicago and extending into Lake, DuPage, and Will Counties.

Gary points out that it is not nearly enough to be a top producer. High sales volume is often an impediment to good customer service unless the proper business structure is in place. It is actually more important for home sellers and buyers to focus on exactly what services an agent provides and what they charge, being careful not to assume that you get what you pay for. It is imperative that consumers take real estate agents’ slick sales pitches with a healthy dose of skepticism and check their online ratings at sites like Yelp, Angie's List, Google, Trulia, and Zillow. And once hired, a real estate agent should be held accountable for delivering what they promised.

The data for the 2017 C.A.R. sales rankings comes from Midwest Real Estate Data, which operates the multiple listing service in the Chicago metro area.

About Lucid Realty, Inc.
Lucid Realty, Inc. was founded in 2007 as the Chicago area’s full service, discount, real estate brokerage. Lucid Realty distinguishes itself from traditional brokerages by providing a better value to the consumer. Despite delivering a comprehensive suite of real estate services with professionalism and high standards of customer service they discount their commissions for sellers and provide commission rebates to buyers.

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Gary Lucido
@LucidRealty
since: 03/2009
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Discount Chicago real estate broker: Lucid Realty
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