Front Rush Unveils New Brand Identity and Website

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Front Rush Builds on Coach-Focused Approach by Unveiling New Brand Identity

Front Rush, the leading provider of recruiting and athletic management software for college coaches, has launched a redesigned company brand and website to support its expanding product and partner portfolio.

Front Rush’s new brand identity reflects the company’s mission to serve all coaches and its commitment to delivering simple, best-in-class software solutions that are powered by data, analytics, and connectivity. The new identity also reflects the strength, experience, and market leadership position resulting from the successful Front Rush and ACS Athletics merger in the fall of 2016.

“The launch of our rebrand is the culmination of two innovative companies coming together as one to deliver the best Coach, Compliance, and Admissions tools on the market,” said Caedmon Patalano, VP of Operations at Front Rush. “We are excited to bring our customers deeper analytics and actionable business intelligence, and to empower coaches, at all levels, to win at recruiting.”

Front Rush’s redesigned logo and website feature clean, simple designs. The revamped website showcases several new and upcoming Front Rush releases, including major updates to its desktop, mobile and tablet applications for coaches and administrators.

“The new brand identity and website were born out of conversations with customers who shared their experiences with Front Rush, including how our people and products are helping them increase productivity and win at recruiting,” said Brad Downs, CEO of Front Rush. “We obsessively care about helping coaches, so we’re excited to have a new destination to showcase success stories, our latest product innovations, and partnerships for current and future customers.”

The launch of a refreshed brand begins a new chapter in Front Rush’s evolution as a comprehensive athletic management solutions provider for all college athletics departments, including universities with elite level Division I sports programs. The milestone culminates 18 months of successful product advancements and connections to a growing consortium of partners offering customers cutting-edge recruiting data, analytics, and assessment tools.

About Front Rush

Front Rush is the largest recruiting and team management solution in college athletics.
Over 9,500 teams representing 850+ higher education institutions use Front Rush daily to recruit athletes and manage their teams. Front Rush makes it easy for coaches to manage the entire recruiting process, from phone calls, emails, campus visits, to everything in between, right from their mobile device or computer.

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Rayan Rutledge
Front Rush LLC
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