The Importance of Word of Mouth: Shwieki Media Printing Company Present a New Marketing Webinar on Creating a "Talk Trigger" for a Business

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Word-of-mouth marketing is one of the most effective kinds, but it's extremely hard for brands to achieve organically. Shweiki Media has teamed up with Jay Baer - expert digital marketer, author and podcast creator - to produce a new webinar on effectively generating "talk triggers" - the new form of word-of-mouth marketing.

Shweiki Media Printing Company, printing, publishing, printer, publisher, marketing, content marketing, word of mouth, Jay Baer, Convince & Convert

Shweiki Media presents a new webinar on word-of-mouth marketing and creating a talk trigger for a business

Most marketers know that nothing they do will ever top someone walking up to their friend and saying, “Have you heard about the new restaurant down the street? They are amazing!” That exchange of information is worth more than a month’s worth of strategic planning.

Most marketers know that nothing they do will ever top someone walking up to their friend and saying, “Have you heard about the new restaurant down the street? They are amazing!” That exchange of information is worth more than a month’s worth of strategic planning.

Word of mouth is a traditional method of marketing, but author, marketer, and podcast creator Jay Baer argues that most businesses don’t actively earn word of mouth. Baer has coined a new term, “talk trigger,” to explain what businesses should aim for when striving for word of mouth, and Shweiki Media is excited to present a new webinar on this very subject.

In this webinar, Baer covers the following topics:

-Defining a "talk trigger"
-Creating a "talk trigger"
-A helpful case study featuring this method in action
-And more.

The webinar is available now on Shweiki's YouTube channel and, with an accompanying blog, on shweiki.com.

About Shweiki Media:

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

About Jay Baer:

Jay is the world's most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world's #1 content marketing blog, the world's top marketing podcast, and many other education resources for business owners and executives. The creator of five multi-million dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge.

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David Reimherr
Shweiki Media
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