We developed the new website to highlight our custom services that take a customized order through consultation, advanced printing, assembly and shipping.
VERONA, Wis. (PRWEB) April 17, 2018
While the former site managed simple custom orders, pc/nametag’s staff of event specialists handled more detailed orders by providing consultation via phone and email. With the new platform, customers experience a similar concierge service online.
“Because so many of pc/nametag’s products are highly customized, it usually takes a lot of back and forth with an event specialist via phone and email before the orders are finalized. While our website has always accommodated do-it-yourself items and simple custom orders such as imprinted lanyards, we are refining the site to also be an ordering tool for more complex customized items,” says Sebastian Hooker, ecommerce manager.
Hooker explains that the mobile-friendly site will also include the functionality to review, approve or reject artwork proofs, one stage of the ordering process that takes a lot of time by email. Additionally, order information that was only accessible through the call center such as open quotes, invoices, shipment tracking and artwork is now available through a customer account portal. Customers who have a long history of working with pc/nametag’s sales staff will also be able to view, pay for and re-order products online.
“We developed the new website to be more than a catalog ordering tool. It’s also a lens into pc/nametag and how we’re so much more than a supplier with exclusive products. For example, we provide robust content on the site highlighting our custom services that take a customized order through consultation, advanced printing, assembly and shipping,” says Hooker.
The ecommerce team also created an inspiration gallery on the site which currently displays popular event products as idea generators for planners. The gallery will eventually host products solicited from pc/nametag customers for value-add inspiration and engagement.
To learn more, visit pcnametag.com.
About pc/nametag, Inc.
A trusted name in the meetings and events industry, pc/nametag® provides registration supplies and customized services designed to make the planner’s job easier, while helping to make events a success. pc/nametag supplies everything for the check-in table and beyond: name tags, ribbons, lanyards, on-site printers, badge organizers and promotional products. As a one-stop shop, pc/nametag also offers time-saving custom services that include consultation, printing, assembly and shipping of orders directly to the event.
Located in Verona, WI, pc/nametag, Inc. is a subsidiary of CCL’s Avery North America based in Brea, Calfornia. Visit pcnametag.com or call 800.233.9767.
About Avery Products Corporation
Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit avery.com.