“There’s a growing recognition that law firms today have to take a proactive approach to business development and marketing to thrive,” said Scott Wallingford, LexisNexis Vice President & General Manager, Law Firm Software Solutions.
RALEIGH, NC (PRWEB) April 17, 2018
LexisNexis® InterAction® software—the legal industry’s leading customer relationship management (CRM) solution—is hosting it's 3rd Annual Accelerate Business Development Summit, scheduled to take place June 25 – 27 at The Umstead Hotel and Spa in Cary, North Carolina.
This year’s conference will focus on key trends and issues that impact law firms like increasing competition, flat growth, and a rapidly changing market. Accelerate will provide a dynamic forum for legal marketing and business development professionals to come together and discuss ways to shift the industry’s understanding of the role marketing and business development play in law firm success. The Summit will bring together business development and marketing executives—across leading law firms—for a series of interactive presentations, exploring how technology can augment a firm’s innate intelligence.
Speakers at Accelerate 2018 will explore strategies and tactics attendees can immediately apply to help drive law firm growth in an increasingly competitive legal environment. The Summit will feature candid discussions with some of the industry’s brightest legal marketing minds, including confirmed keynote speaker J. Kelly Hoey. Mrs. Hoey is a noted networking expert, business columnist, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World. She will deliver her keynote address, “Networking and Business Development for Law Firms in the Hyper-Connected 21st Century,” on Tuesday, June 26. During her keynote presentation, Ms. Hoey will share how formal and informal communication tools come together to create a community that can bring anyone closer to achieving their goals.
“There’s a growing recognition that law firms today have to take a proactive approach to business development and marketing to thrive,” said Scott Wallingford, LexisNexis Vice President & General Manager, Law Firm Software Solutions. “With corporate law departments bringing more work in house, working with fewer outside firms, and reducing their legal spend overall, law firms who invest in business development operations are best positioned for success. The Accelerate 2018 Business Development Summit assembles industry thought leaders and provides peer-to-peer networking opportunities to equip attendees with practical knowledge and action plans they can use to fuel their firms’ growth.”
Sessions will be led by marketing and business development leaders on the use of automation, improved data quality, and data-driven decision-making to proactively engage with current and future customers.
Accelerate sessions include:
- Keynote address: Networking and Business Development for Law Firms in the Hyper-Connected 21st Century
- 2018 State of the Industry Survey Results
- Concurrent Business Strategy Breakout Discussions:
- Growing Your Firm while Protecting Your Data
- Business Development Operations
- Concurrent Marketing Strategy Breakout Discussions:
- Marketing Technology and Operations
- Comprehensive Go-To-Market Strategy
- 360° Perspective: Law Firm Business Development
- InterAction Product Update
- Concurrent Marketing Tactics Breakout Discussions:
- End-User Adoption
- Modern Marketing Plan
“There’s a clear need for an event like this,” said Wallingford. “The attendance has grown each year. With more speakers and networking opportunities than ever before, we anticipate that we’ll see this trend continuing at this year’s event.”
This will mark the third year that LexisNexis InterAction has hosted the Accelerate Business Development Summit. To guarantee your participation in this year’s event and get more details, visit lexisnexisaccelerate.com.
About LexisNexis InterAction
InterAction is the leading solution for Customer Relationship Management (CRM) for law and professional services firms. For over two decades, InterAction has helped firms of all sizes drive business relationships, accelerate firm growth, and increase revenue. Discover more about InterAction online: http://www.interaction.com
About LexisNexis Legal & Professional
LexisNexis Legal & Professional is a leading global provider of legal, regulatory and business information and analytics that help customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 130 countries with 10,000 employees worldwide, is part of RELX Group plc, a global provider of information and analytics for professional and business customers across industries.