Volterra Energy Holdings COO to Speak at CHARGE Global Energy Branding Conference in Iceland in September

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Houston-based Volterra joins industry professionals in Reykjavik for second consecutive year.

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The fact that this is our company’s second invitation to speak demonstrates that the industry understands the unique branding strategy that Volterra Energy Holdings has employed, and I look forward to sharing our experiences with this esteemed group.

Volterra Energy Holdings (VEH), the Houston-based parent company to retail electricity brands Discount Power, Power Express and Volterra Energy, today announced that the company’s COO Mohsin Hassan has been invited as one of the keynote speakers at the third annual CHARGE Conference, to be held September 24-25, 2018 in Reykjavik, Iceland. Hassan’s invitation follows CEO Neville Ravji’s keynote address at last year’s CHARGE Conference.

The CHARGE Conference brings together key figures in the global energy industry to discuss branding issues and ideas in energy and allied industries.

“I am delighted to have been invited as a keynote speaker at CHARGE this year,” said Hassan. “The fact that this is our company’s second invitation to speak demonstrates that the industry understands the unique branding strategy that Volterra Energy Holdings has employed, and I look forward to sharing our experiences with this esteemed group.”

Dr. Fridrik Larsen, CHARGE Conference organizer and CEO of LarsEn Energy Branding said, “I have become familiar with Volterra Energy Holdings’ brand strategy over the last couple of years, and I feel that their strategy regarding market segmentation is very unique and the results they have accomplished prove its success.”

Volterra Energy Holdings’ market segmentation strategy has made it the fastest-growing retail energy provider in the US for two years in a row. “Our team has been implementing and executing this strategy over a number of years; this experience and expertise has resulted in us being able to create very strong brands in an industry which in the US is, for the most part, highly commoditized with very little product differentiation,” said Hassan. “I look forward to sharing the further evolution of our strategy with my global peers in Reykjavik.”

Featured keynote speakers at the 2018 conference include: Steffen Syvertsen, Executive Vice President, Agder Energi; Deryl Brown, former CEO, North American Power; Francisco Venturini, CEO, Enel X; Kirk Coburn, Shell Technology Ventures; and Oliver Woye, CEO/CCO, die wegmeister; among others. Established in 2016, CHARGE became the first global energy branding conference with more than 250 industry leaders from 27 countries in attendance.

About Volterra Energy Holdings

Volterra Energy Holdings LLC (VEH) is the parent company to multiple retail electricity brands. In a short period of just four years, the company’s brands have become leading brands in key market segments in Texas, including the South Asian market and other affinity markets. They serve both residential and commercial customers across the state. The brands specialize in identification of and focus on micro and macro market segments through unique marketing methods. The company serves close to 235,000 residential customer equivalents in the state of Texas and has plans to launch its services in other states in the near future. For more information, visit http://www.volterraenergyholdings.com.

About CHARGE Energy Branding Conference

CHARGE is a global energy branding conference to be held in Iceland September 24-25, 2018. It is the first and only conference in the world to have a clear focus on the branding for energy and related industries. Situated half-way between N-America and Europe, the conference brings together decision-makers showcasing the best approaches to harnessing consumer power from around the world. For further information visit http://www.branding.energy.

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Liz Breitschopf
Sard Verbinnen & Co
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