is Teaming with IBM to Help Drive Gift Registry Innovation

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Universal Gift Registries: The New Must-Have in Retail Mobility Solutions

“This solution provides the continuity of the in-store registry experience to the web, and on mobile devices.”, the world’s leading universal gift registry provider, is teaming with IBM (NYSE: IBM) to help change the future of gift registry for businesses.

This solution has multiple elements, the first of which is a seamless integration between’s universal gift registry solution and the IBM Websphere Commerce platform. IBM Websphere Commerce provides a powerful customer interaction platform for cross-channel commerce. It can be used by companies of all sizes, from small businesses, to large enterprises, and for many different industries.

The scalable, customizable gift registry solution offered by is currently being used by more than 300 retailers— all of whom want to give their customers the convenience of a gift registry service that can be accessed both in the retailer’s own location as well as on The solution also includes access to analytics and reporting about gift registry activity that can be used to plan future marketing initiatives.

Also, has integrated with IBM’s in-store retail platform, Sterling Order Management, for a seamless, omnichannel experience. IBM Sterling Order Management enables retailers to make more informed decisions about how to promise and fulfill customer orders, in an effort to improve profitability and customer satisfaction.

“We are constantly seeking out, building, and incorporating the latest tools and technology to ensure we stay ahead of emerging trends,” said CEO, Oded Berkowitz. “This collaboration enables us to tap into the incredible technical advances that they have made, and in turn, deliver a more integrated gift registry service to IBM’s retail clients.”

In addition, IBM is now the in-store kiosk hardware provider to MyRegistry users that are in need of an in-store system. This hardware can be leased directly from IBM and will be maintained by the company as well. The software is compatible with all IBM-procured devices, including its kiosk hardware.

“Today's customer expects a seamless experience with retailers regardless of where and when they choose to engage with them," said Christopher Wong, vice president, Strategy and Ecosystem, Global Consumer Industry, IBM. “This solution provides the continuity of the in-store registry experience to the web, and on mobile devices.”

In the near future, all users of MyRegistry’s gift registry solution will also have the opportunity to upgrade their gift registry analytics to a Cognos-based system. Cognos is IBM’s next generation business intelligence tool. It allows users to find precise and timely answers from their data and use automated alerts to monitor changes to key findings so they can confidently and quickly take actions to help improve their business. When it becomes available, the Cognos solution can be added to the dashboard for a nominal additional fee.

The potential also exists for registry users to harness the power of Watson, IBM’s supercomputer capable of augmenting human intelligence, to help improve retailer operations so businesses can focus on driving higher value results.

About is the largest universal gift registry software provider to U.S. and Canadian retailers. Businesses that use the company’s customizable, scalable, end-to-end gift registry solution are able to tap the massive (and growing!) gift industry. Easy to implement, cost-effective, and quick to market, with precise reporting and an optional in-store kiosk system, a universal gift registry powered by is the next digital utility for retailers of all sizes. - All stores, One registry.®

About IBM Global Technology Services

IBM Global Technology Services offers end-to-end IT consulting and business services supported by an unparalleled global delivery network that is transforming its business to lead in an era of Cognitive and Cloud. As a cloud services integrator, GTS is managing the services and underlying infrastructure in an integrated and unified way. It is modernizing customers’ IT environments to help them meet the increasingly complex customer demands. GTS provides customers with innovative technology solutions that help them to improve their business processes and in turn, profitability.

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Kristen Sfyris
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