Author Urges Professionals to ‘Do The Right Thing’ During Business Improvement Initiatives

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David A. Duryea announces marketing campaign for business management book

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From personal experience as a legal expert witness and forensics and innovation specialist for more than 32 years, author David A. Duryea has found that organization improvement projects underperform 60% of the time. In his book, “Do The Right Thing: in Business Improvement, Including Process and Technology” (published by WestBow Press), Duryea clearly explains how to drive successful improvement initiatives. Duryea is embarking on a marketing campaign to expand his book’s reach.

“Billions of dollars are wasted on failed business improvement initiatives each year,” Duryea says. “Using my methods correctly will drive a company to be an industry best-in-class leader.”

Duryea directs readers – business professionals, technology managers or engaged executives – to understand, embrace and obtain realistic improvements by focusing on the core business model and implemented through a holistic approach. He says his method will help readers’ companies defy the next economic downturn, incubate a new venture or re-invent their organizations to achieve the next level of performance.

Kirkus review calls it: “Succinct and skillfully written; an eye-opener for business leaders.”

“Do The Right Thing”
By David A. Duryea
Hardcover | 6 x 9 in | 196 pages | ISBN 9781490886077
Softcover | 6 x 9 in | 196 pages | ISBN 9781490886060
E-Book | 196 pages | ISBN 9781490886053
Available at Amazon and Barnes & Noble

About the Author
David A. Duryea has led more than 60 business improvement and innovation projects in 16 different industries. He holds a patent from the United States Patent Office, degrees in business administration and computer science, and a Master of Business Administration with a focus in project management. He lives with his family near Cleveland. More information is available at: http://www.davidaduryea.com.

WestBow Press is a strategic supported self-publishing alliance between HarperCollins Christian Publishing and Author Solutions, LLC — the world leader in supported self-publishing. Titles published through WestBow Press are evaluated for sales potential and considered for publication through Thomas Nelson and Zondervan. For more information, visit westbowpress.com or call (866)-928-1240. For WestBow Press news, click “Like” at facebook.com/WestBowPress and follow @westbowpress on Twitter.

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