"As 2018 got underway, we saw an opportunity to improve our logistics [...] and branding."
LOS ANGELES (PRWEB) April 19, 2018
Pacific Trellis Fruit / Dulcinea Farms, headquartered just east of Downtown LA’s Arts District, continue to add talent to their roster.
As General Manager Josh Leichter explains: “As 2018 got underway, we saw an opportunity to improve our logistics. At the same time, we also wanted to put renewed focus on our branding across all channels. We are happy to welcome Brad Lukesh and Thorsten Rhode to our team – they will strengthen us in their respective fields going forward.”
Brad Lukesh, Director Logistics, is tasked with more efficiently and effectively managing all transportation needs, including deliveries to customers, transfers of product and delivery of materials. Brad has deep experience in produce logistics including positions with Think Fresh, Oppenheimer and, most recently, Sun Pacific. In the words of Josh Leichter: “Freight is an area we feel we can add value to, throughout the supply chain. We are confident Brad can help us improve in that area.”
Thorsten ‘Thor’ Rhode, Senior Director Marketing, most recently was the marketing lead at Super King Markets, a Los Angeles grocery store chain known for its extensive produce and meat selection. Rhode has also overseen national product launch campaigns for Ehrmann Commonwealth Dairy. With his extensive expertise in brand strategy and advertising, he will lead the marketing for all consumer, trade, digital and traditional marketing efforts under the Pacific Trellis and Dulcinea banners.
About Pacific Trellis Fruit / Dulcinea Farms:
Pacific Trellis Fruit, established in 1994, is one of America's top year-round growers, packers and marketers of premium fresh fruit, including grapes, peaches, plums, cherries, nectarines, and citrus as well as pears, apples, kiwis and mangos. With the acquisition of Dulcinea Farms in 2014, Pacific Trellis Fruit added cantaloupe, honeydew melons, and watermelons to its portfolio.