YoYoInk Refocuses Marketing Strategy Using Power of the Panda: Super Panda Shoots for the Sky

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As a small company with large ambition, YoYoInk recognizes the need to expand its reach within its industry. In recent weeks, the company has made progress in this regard, revamping its marketing strategy to better utilize the power of Super Panda.

In refocusing its strategy to better accommodate the marketing potential that Super Panda provides, YoYoInk is making a considered effort to better itself and benefit its community. Although this shift in focus has only been recently implemented, the foundation for this creative decision was formed by the company, dating back to its inception. Essentially, YoYoInk was built using the three core values of business, fun, and community, and these three core values are what fueled the creation of Super Panda. Ever since, Super Panda has served as a symbolic embodiment, of the creative potential that people possess. In other words, customers are the artists and products are the palette, that customers use to bring their creations to life. In case you couldn’t tell, YoYoInk remains extremely passionate about the services and products that it continues to supply. With added emphasis placed on Super Panda, the company believes that its list of services will have gained an invaluable addition, with the mascot becoming a service within itself.

Although the plan is to increase Super Panda’s prominence on social media and the YoYoInk website, the company’s ultimate goal is to increase sales of its various compatible and remanufactured printer ink cartridges and toners. YoYoInk is a proud purveyor of some of the top printer ink brands in the world, including HP, Brother, Canon, Dell, Epson, Kodak, and Lexmark. Specifically, YoYoInk supplies ink cartridges and toners that are applicable to multiple printer series and models, belonging to those leading brands. With a heavily featured Super Panda serving as the virtual brand ambassador, both the marketing reconstruction and sales goals may soon align.    

Regarding the specifics of YoYoInk’s Super Panda-based marketing reconfiguration, the company plans to shift primary focus to increased social media presence and content editing. With Super Panda acting as the focal point, the company hopes that developing a personality for its mascot, will increase customer engagement and set themselves apart from their competition. Through scheduling “Panda Posts” and increasing Super Panda's presence on the company’s website, there appears to be a viable path to considerable progress.

About YoYoInk
YoYoInk is a compatible and remanufactured printer ink cartridge and toner provider, that deals in the top brands throughout the industry. With a proven track record of exceptional products and customer service, the company takes pride in its significant customer retention rate. In fact, YoYoInk emphasizes customer retention, through its priority on maintaining a cohesive community. However, maintaining a business and community, isn’t always easy. Therefore, YoYoInk found a way to blend the two, all while having fun doing it. The result is Super Panda, the symbol responsible for keeping their community engaged and identifying the company to new customers everyday. In addition to serving as the face of the company, Super Panda also serves as a warranty, providing a 2-year, no-hassle, 100% money-back guarantee. Combined with free shipping and up to 75% off of certain products, YoYoInk offers Super Panda, with super savings.

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Mark Yo
since: 10/2009
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