LinkedIn Quickly Climbs to No. 2 in Popularity and Spend

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A recent Social Shake-Up survey reveals that the network has unexpectedly emerged as a key component of social strategies across the U.S.

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While LinkedIn is often considered a hub for job hunters and corporate recruiters, the platform has also shifted to position itself as a marketing engine in recent years

The Social Shake-Up Show (May 7 – 9), the leading social media marketing conference in the U.S., recently announced results from its 2018 social media use survey. Key findings revealed that while Facebook continues to be the No. 1 social media network across the board in usage, advertising spend, ROI and analytics tools, LinkedIn followed as No. 2 in all aforementioned categories; other top networks like Twitter, Instagram and Snapchat trailed behind, sometimes drastically.

“While LinkedIn is often considered a hub for job hunters and corporate recruiters, the platform has also shifted to position itself as a marketing engine in recent years,” said Jerry Ascierto, executive editor of The Social Shake-Up Show. “The recent updates to its ad platform and UI seem to be encouraging brands to increase spend. As a result, more companies are experiencing better ROI from this network than others considered more popular and 'fun,' such as Instagram, Twitter and YouTube.”

According to LinkedIn, the social media network currently has 546 million users, and the native video feature released last year is receiving such great returns that the company recently announced they will be extending this feature to company pages as well as adding an advertising component: video for Sponsored Stories. Those interested in learning more about creating compelling video on LinkedIn as well as other social channels can attend the Deep Dive: Short-Form Video: Making an Impression in a Minute or Less session at Social Shake-Up on Wednesday, May 9.

Other brands and organizations like Arby’s, Southwest Airlines, Airbnb, Walmart, Hilton Worldwide, Univision, Macy’s and Buzzfeed will share their expertise on the ins and outs of true integrated social media marketing and communications like live streaming, SEO, storytelling, getting social media buy-in, influencers and social ads on platforms like Snapchat, Instagram, Facebook, Twitter and YouTube.

Professionals who register prior to April 18, 2018 at midnight ET will receive $300 off their pass. For registration questions, or to sponsor this event, contact show director, Amy Jefferies at ajefferies(at)accessintel(dot)com.

Show Sponsors & Partners: ARPR, American Marketing Associations – Atlanta, Atlanta Convention & Visitors Bureau, Atlanta Interactive Marketing Association, Business Wire, ChooseATL, Digimind, Everywhere Agency, Industry Dive, LexisNexis, Melt Sports & Entertainment, Mobile Marketing Research Association, Peppercomm, Proofpoint, SOCi, Social Media Club – Atlanta, Social Media Explorer, Social Media Research Association, Social Media Today and Verizon.

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