PK4 Media Named Media Agency of Record by Hopper Bus

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Hopper Bus Will Utilize PK4’s Proprietary Omni-Channel Platform to Launch New Service in San Diego and Reach Travelers Nationwide

PK4 Media, an 18-time award-winning Omni-Channel media company, has been named the agency of record for the Hopper Bus San Diego. The company is launching a new service on April 9 that offers world-class guided tours on luxury double-decker buses in the San Diego Area.

Through this partnership, The Hopper Bus will utilize PK4 Media’s proprietary Omni-Channel Platform to manage display, video, social, and search for the brands launch campaign. The campaign will generate awareness for this new, best-in-class service in San Diego and additional feeder markets for travelers across the country.

The Hopper Bus San Diego will also use PK4’s proprietary TruEngage -- the first customizable engagement-based video technology ensuring 100% viewable and 100% guaranteed human interactions.

“We are thrilled to partner with PK4 Media’s Omni-Channel platform because it gives us complete control over our campaign, along with the ability to optimize on the fly based on which platforms are performing well,” said Hopper Bus CMO Doug Porter. “PK4 Media gives us the ability to reach the right consumer, on the right device at the right time which will have a major impact on the launch of our new service in San Diego.”

“The Hopper Bus is a new way for San Diego visitors and residents to explore the city in luxury. We are looking forward to introducing this new service and helping The Hopper Bus become a part of the San Diego community,” said PK4 Media CEO Tom Alexander. “

About PK4 Media:

The advertising industry’s first Omni-Channel PMP Company serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home.

Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble.

PK4 Media has won 15 awards: Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal’s Best Places to Work, Deloitte’s Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.

About Hopper Bus San Diego:

The Hopper™, San Diego’s premier integrated transportation and attraction service, provides visitors and locals an opportunity to learn about and explore the city’s best sights and “hop on & off” where they desire. The Hopper™ buses stop at six locations: Old Town, Embarcadero, Seaport Village, Gaslamp Quarter, Balboa Park and Little Italy. The Hopper Plus™ will also include admission to top attractions such as Hornblower Harbor Cruise, the USS Midway Museum, Flagship Coronado Ferry, Maritime Museum and more. The double-decker buses offer a comfortable and stylish experience featuring amenities of climate control, concessions, restrooms, 4G Wi-Fi and electric outlets.

For more information, visit http://www.RideTheHopperBus.com. Stay connected on social: Facebook.com/RideTheHopperBus, Twitter @RideTheHopper and Instagram @RideTheHopperBus. Next Stop: Paradise! #RideTheHopper

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Jenny Phillips
PK4 Media, Inc.
+1 (888) 320-6281 Ext: 2733
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