A well-executed influencer marketing campaign can launch a new brand literally overnight.
ROCKLIN, Calif. (PRWEB) May 14, 2018
HaneyBiz Marketing today announces the launch of the MagNaK™ Sports Drink influencer marketing campaign, headlined by globally-ranked UFC® fighter, Darren Elkins and renowned Instagram fitness coach and physical therapist, Dr. Jen Esquer.
MagNaK™ was developed by Gray Mountain Sports Drinks CEO, Dr. Sourabh Kharait. Dr. Kharait purports that MagNaK™ is a low-calorie fitness re-hydration drink that addresses the magnesium deficits which can occur during periods of intense fitness activity and which several recent scientific studies have shown have a high correlation with incidence of muscle cramping.
In order to highlight the performance supporting benefits of MagNaK™, Gray Mountain approached HaneyBiz Marketing about developing an influencer-driven marketing campaign for the drink.
Medo Eldin, Managing Director at HaneyBiz Marketing stated, “With MagNaK™, we immediately saw the potential of influencer marketing due to the physical needs of high-performance athletic influencers on Instagram. We felt that if these athletes experienced the physical benefits purported by Gray Mountain, they would become enthusiastic about the drink and that would come through as authenticity in their videos and posts.”
For the campaign, HaneyBiz Marketing worked with four influencers with varying fitness profiles. UFC® fighter, Darren Elkins appeared a video in which his internal thoughts played as a voice-over while video footage showed him training. The video can be viewed here: https://www.instagram.com/p/Bh1mtzaBYNf.
Dr. Jen Esquer, a physical therapist with over 400,000 Instagram followers, produced a video in which she highlighted work-out techniques along with an overview of the benefits of maintaining adequate levels of magnesium during fitness activity and the presence of such levels in MagNaK™. The video can be viewed here: https://www.instagram.com/p/Bh8CNZDBrWx.
Medo Eldin further stated, “The key to successfully executing influencer marketing is to always be testing which influencers generate the best brand affinity and then double down on those influencers on an ongoing basis. With MagNaK™ we see additional future opportunities for enhancing the brand through strategic influencer partnerships.”
Influencer marketing has become a billion-dollar industry and has shown no sign of slowing down. The dynamic has increased in recent years as social media personalities have increasingly been able to deliver higher ROI as compared to traditional media such as TV, radio, or print. According to Gary Vaynerchuk, CEO of VaynerMedia, "Influencer marketing is one of the cheapest attention arbitrages right now, and I truly believe that it's one of the most effective ways of advertising a brand right now as well, along with Facebook ads." Citation here.
“We could not be happier with the results”, stated Gray Mountain CEO, Dr. Kharait. “With over 70,000 views of our branded video posts, as well as great engagement with customers through comments and likes, HaneyBiz Marketing found the perfect influencers to help promote the health benefits of MagNaK™. We look forward to expanding our influencer marketing efforts with HaneyBiz Marketing in the years to come.”
Dr. Kharait shared additional thoughts about working with HaneyBiz Marketing on the MagNaK™ influencer campaign here: https://youtu.be/sHBYZR4HidM
HaneyBiz Marketing is an influencer marketing agency based in Rocklin, CA. The company focuses on driving digital traffic and sales for brands through the use of engaging influencer content on Facebook, Instagram, YouTube, LinkedIn, Snapchat, and Twitter. HaneyBiz Marketing is a division of Haney Business Ventures, Inc., which was founded by Mark Haney, a successful serial entrepreneur with several multi-million dollar exits.