CHICAGO (PRWEB) April 24, 2018 -- The B2SMB Institute, the first professional organization focused on advancing excellence in the business-to-small-business (B2SMB) ecosystem, today announced top executives from Google, Microsoft, Automattic / WordPress.com, G2 Crowd and GoDaddy have been added to the agenda for the upcoming B2SMB Institute Leaders’ Forum, a gathering of B2SMB thought leaders, taking place May 16-17, in San Francisco.
Recently added to the speaker lineup are:
- Chris Taylor, CMO, Automattic / WordPress.com, whose keynote will reveal initiatives that have helped create a cohesive brand for addressing the 75 million websites around the world that use Wordpress CMS.
- Ryan Bonnici, CMO, G2 Crowd, who will keynote about what G2 Crowd (used by 1-million-plus SMBs each month for purchase decision support) has learned about what SMBs are looking for and what they respond to.
- Laura Messerschmitt, VP of Customer Experience, GoDaddy, who will keynote about how GoDaddy’s CX is helping turn its “vision to radically shift the global economy toward life-fulfilling independent ventures” into reality.
- Kelly Thomas Nojaim, VP, Partner Development, Microsoft, who joins a panel of partnership experts to discuss how to attract, cement and leverage B2SMB collaboration (and acquisition) for success.
- In addition, a senior executive team from Google will lead a “SuperDemo” of Google My Business, highlighting new features that drive the SMB listing tool with an emphasis on partnership opportunities with other business-to-small-business brands.
These B2SMB leaders join an A-list roster of senior executives from top B2SMB brands, including:
- Michael Coscetta, Head of Global Sales, Square
- Laura Goldberg, CMO, LegalZoom
- Jill Nelson, Founder & CEO, Ruby Receptionists
- Carrie Jacobson, VP Tech & Services, Office Depot
- Christal Bemont, SVP & GM of Global SMB, SAP Concur
- Clate Mask, CEO & Founder, Infusionsoft
- Itai Sadan, CEO of Duda
- Jeanette Mulvey, VP B2B Content, Purch
- Rob Elzner, Director of Global E-Commerce, Dell
“With these additions to the program and speaker lineup, the Leaders’ Forum promises to be a high-value experience from start to finish,” said Dave Walker, CEO and founder, B2SMB Institute. “My advice to attendees – plan to arrive early and remain through the final session, because access to this many B2SMB leaders in one place doesn’t come along every day.”
The Leaders’ Forum is a peer-to-peer gathering of the executives that are driving the $500 billion B2SMB marketplace. The program focuses on high-level strategy across a range of disciplines, including sales and marketing, product development, delivery, training, partnerships and investment. B2SMB brand leaders will present their successes and failures during nearly two days of Ted-Talk-like keynotes, engaging panel discussions and on-your-feet workshops.
For more information about the B2SMB Institute Leaders’ Forum, including the full speakers list, agenda and how to register, visit: https://b2smbi.com/the-b2smb-institute-leaders-forum/.
ABOUT THE B2SMB INSTITUTE
The B2SMB Institute is the first professional organization focused on advancing excellence in the business-to-small-business ecosystem. B2SMB leaders, practitioners, brands and enterprises rely on the Institute for critical market intelligence resources, peer-to-peer networking, best-practice guidance and specialized skills development. The B2SMB Institute champions small-business-centric thinking and practice, with a focus on how to reach, engage, win, keep and grow SMB customers. The member-driven organization serves as a dynamic, daily destination to find, meet and network with B2SMB decision-makers who share common needs, challenges and goals. Visit https://b2smbi.com/ for details on resources, benefits and membership opportunities.
Dave Walker, B2SMB Institute, https://b2smbi.com/, +1 (630) 338-7681, [email protected]
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