KeywordFirst Rebrands as True Interactive

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New Name Reflects Agency’s Broader Scope of Services

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True Interactive reflects our present and future as a trusted partner that builds brands through performance-based digital marketing

KeywordFirst, an independent digital marketing agency, today announced that it has changed its name to True Interactive effective immediately. The adoption of the True Interactive name reflects how the agency has evolved to become a trusted digital marketing partner that improves the performance of its clients.

Kurt Anagnostopoulos, True Interactive owner/founder, said, “The KeywordFirst name served us well for many years and reflects our search roots. True Interactive reflects our present and future as a trusted partner that builds brands through performance-based digital marketing. Search remains an important part of the mix.”

Mark Smith, True Interactive co-founder, said, “True Interactive offers a broad palette of performance-based digital marketing services such as display, mobile, social and search. Our approach is paying off.”

Smith noted that in 2017, research firm Clutch ranked the agency as a leader in both pay-per-click advertising and all-around digital marketing and then in 2018 as a leader for Chicago-based internet marketing services agencies. True Interactive (then known as KeywordFirst) received especially high marks from its clients for the quality of its work and partnering style, as noted here.

In addition to changing its name, True Interactive has adopted a new logotype that honors the company’s roots while emphasizing its future.

Anagnostopoulos said, “True Interactive will continue to build our brand through the strength of our talent, client relationships and ideas for shaping the future of performance-based digital marketing.”

The agency comments frequently on the industry on its own blog. For more insights, follow the True Interactive blog here.

About True Interactive
True Interactive is an independent digital marketing agency that applies a partnering style to deliver measurable results for its clients. Its clients include brands such as Business Outfitters by Lands' End, United Airlines, Michaels and Pond5. True Interactive’s services, which include mobile, display, paid social and search, ensure that its clients' digital media spend leads to measurable results such as increased sales and stronger customer advocacy. The Chicago-based agency's core values are transparency in execution, accountability for results and collaboration with clients. Visit to learn more.

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David Deal
True Interactive
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