GORUCK Selects ScoutComms as Agency of Record to Get More People Rucking

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Collaboration between two veteran organizations to make GORUCK known as the leading authority on rucking in the world

“As fellow veteran-owned businesses with a mission-driven culture in common, we found a great fit for our firm to be able to tell GORUCK’s story to a wider audience and share the attraction of rucking as an accessible sport focused on camaraderie.” -Fred Wellman, Founder and CEO of ScoutComms

GORUCK, a veteran-owned fitness company that builds American-made, military-grade gear and apparel and leads rucking-based endurance events, has named ScoutComms, Inc. as its public relations Agency of Record to drive awareness of GORUCK as the leading authority on rucking. Since GORUCK started in 2008, millions of new ruckers have rucked millions of miles, all over the world. Black white male female young old military civilian gay straight - people of all walks of life. New conversations, new adventures, stronger communities.

“We’ve never hired a public relations agency before, but felt that ScoutComms was the right fit at the right time. With both companies born from the veteran community, we have a connection and understanding that will serve us well as we work towards our goal of expanding the fitness activity of rucking,” said GORUCK Founder and CEO Jason McCarthy.

GORUCK conducts more than 1,000 rucking events annually led by Cadre, all who are combat veterans of Special Operations. GORUCK also manufactures tough gear and apparel that is perfect for rucking. Wherever and whoever you are, GORUCK knows rucking can be for you. Rucking requires strength, endurance, and character – and builds it too.

“The opportunity to partner with a growing and unique brand like GORUCK is incredibly exciting for us,” said Fred Wellman, Founder and CEO of ScoutComms. “As fellow veteran-owned businesses with a mission-driven culture in common, we found a great fit for our firm to be able to tell GORUCK’s story to a wider audience and share the attraction of rucking as an accessible sport focused on camaraderie.”

The two companies will collaborate to ultimately strengthen communities through rucking. Rucking combines strength training and cardio, uses weight as a great equalizer to adapt to anyone’s training goals, and is a popular, empowering activity. Rucking has always been the foundation of GORUCK because it’s the foundation of Special Forces training. These are our roots, and our focus at GORUCK is clear: we’re the rucking company, supporting an active community of ruckers all over the world. To learn more about GORUCK, visit http://www.goruck.com.

About GORUCK: Started in 2008 by an Army Green Beret, GORUCK is a manufacturer of military-grade gear and apparel, built for rucking. GORUCK conducts team-building endurance events that simulate the training and conditions of Special Forces. These rucking events are led by combat-decorated veterans of Special Operations. GORUCK’s name origin comes from its signature product, GR1, a rucksack designed to be worn high on the back to comfortably carry weight under strenuous, combat-like conditions. Visit http://www.goruck.com and follow on Facebook and Twitter @GORUCK.

About ScoutComms: ScoutComms is a communications and consulting firm with unmatched knowledge and experience in the nation’s veteran and military communities. ScoutComms supports a diverse array of for-profit and not-for-profit organizations that employ, empower and serve veterans, service members and their families. ScoutComms offers a wide range of qualitative and quantitative services, including public relations, advocacy, market research and strategy development. Based in the Washington, D.C. area, ScoutComms is an award-winning Certified B Corporation and one of the first registered Benefit Corporations (B-Corps) focused on veterans and military families in the world. ScoutComms is a Department of Veterans Affairs certified Service Disabled Veterans Owned Small Business, as well. Visit ScoutComms online at http://www.ScoutCommsUSA.com. Follow them on Twitter and Facebook @ScoutComms.

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Danielle Doss
ScoutComms
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