L.L.Bean Celebrates Grand Opening at Hilldale in Madison

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New England outdoor retailer opens second Wisconsin store May 11 with giveaways and outdoor party

The grand opening celebration will begin on Friday, May 11 and go through Sunday, May 13. Everyone is invited to the three-day event featuring giveaways, games, a weekend block party, L.L.Bean’s famous Bootmobile and more.

Maine-based outdoor retailer L.L.Bean, best known for its L.L.Bean Boots and world class customer service, announced the grand opening of its newest retail store at Hilldale in Madison on May 11 at 9 a.m. The 15,300-square-foot store will feature an assortment of active and casual apparel, outerwear and footwear, as well as gear for outdoor enthusiasts

The grand opening celebration will begin on Friday, May 11 and go through Sunday, May 13. Everyone is invited to the three-day event featuring giveaways, games, a weekend block party, L.L.Bean’s famous Bootmobile and more.

Join L.L.Bean for a weekend of grand opening events:

Friday, May 11:

  • Doors open at 9 a.m and the first 200 customers in line will receive a free L.L.Bean Gift Card worth up to $500. Line begins at 6 a.m.

Saturday, May 12 and Sunday, May 13:

  • Free outdoor yoga, beginning at 9 a.m. and 10 a.m.
  • Outdoor block party with games and giveaways for the whole family – including your dog! 12-6 p.m.
  • Live music and free food 12-2 p.m.
  • Enter to win an adventure trip for two to Maine.

As part of its national retail growth plan, L.L.Bean decided to open a store at Hilldale due to the proximity of abundant natural resources and opportunities for outdoor activities, as well as a population that enjoys engaging in outdoor pursuits. The new store will allow the people of Madison and beyond to experience first-hand everything the legendary outdoor retailer offers: quality merchandise, exemplary customer service, a welcoming shopping environment and a commitment to always do what’s right by its customers, employees, the environment and the community.

“Wisconsin is as passionate about the outdoors as we are in Maine,” said Greg Elder, Vice President of Stores at L.L.Bean. “We’re excited to bring that outdoor spirit to Hilldale, and get to know the Madison community.”

“We are thrilled to have L.L.Bean join the Hilldale family," said Nanci Horn, General Manager of Hilldale. "As a leader and innovator in outdoor, lifestyle retail, L.L.Bean is the perfect addition to our center, opening just in time for summer outdoor activities.”

This will be L.L.Bean’s second retail store in Wisconsin, and its 37th retail store outside of Maine. L.L.Bean opened its Brookfield retail store last summer. The new store will employ approximately 30 people.

For more information about L.L.Bean’s Hilldale store and the grand opening event, including a detailed schedule of events, visit http://www.llbean.com/hilldale

About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. L.L.Bean currently operates 39 stores in 17 states across the United States, along with 25 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at http://www.llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.

About Hilldale
Located in Madison, WI, Hilldale offers national and local retailers, restaurants, and entertainment options across more than 50 stores on site. The 675,000 square-foot center combines exciting national brands alongside best-in-class local boutiques. For an unmatched shopping and dining experience in the greater Madison area, visit Hilldale. For more information visit http://www.hilldale.com and follow along on Facebook, Instagram, and Twitter. Hilldale is located at 726 N Midvale Blvd., Madison, WI, 53705.

About WS Development
WS Development is a Massachusetts-based property developer dedicated to the creation of places where people want to be. With more than 20 million square feet of existing space and an additional five million under development, it is one of the largest privately-owned development firms in the country. In business since 1990, WS is a vertically-integrated company that develops, owns, operates, and leases over 90 properties, including urban buildings, lifestyle centers, power centers, community centers, and mixed-use developments. Its goal is to be a contributing member of each community it serves. WS takes pride in its commitment to its roots, reflected by its properties in and around New England, but also finds great satisfaction in immersing itself in new locales and expanding its national portfolio. For more information, visit http://www.wsdevelopment.com, call 617.232.8900 or follow WS Development on Linkedin.

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Eric C. Smith
L.L.Bean
207-552-4020
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