The options available inside association marketing tools can be overwhelming without experienced digital marketing partners to help execute your plan.
ASHBURN, Va. (PRWEB) April 30, 2018
Each year that Highroad Solution publishes the State of Digital Marketing in Associations research study, data points to the increasing role of online marketing in membership growth, retention, and revenue.
As a leading provider of marketing software for associations, Highroad Solution continues to be proactive in serving the association community with the announcement of two top-tier additions to their team. Highroad brought on digital transformation professional, Sami Scarpitti, to be their new Director of Business Development and seasoned association marketing expert, Aimee Pagano, as a Senior Marketing Advisor to guide their clients.
“Members’ expectations have become increasingly sophisticated. The options available inside association marketing tools can be overwhelming without experienced digital marketing partners to help execute your plan,” said Ron McGrath, founder and CEO of Highroad.
With Sami Scarpitti’s expertise in helping organizations adopt new marketing approaches to effectively compete in a digital age, associations will have a partner in developing a roadmap that delivers outcomes, rather than chasing the latest trends. As a senior account director at Mindset Digital, she created digital transformation packages that helped leaders and entire organizations stay up to speed on the latest technologies.
McGrath continued, “Our goal is to make sure association leaders continue to get expert advice from the moment they first contact Highroad throughout our entire relationship – as their marketing plans evolve.”
With 15+ years of integrated marketing and communications experience in the association space, Aimee Pagano joins Highroad Solution’s client strategy team. Her specialties include persona development, content strategy, lead generation, awareness campaign development, and website optimization.
“Highroad has always been looked to by associations for their digital marketing and e-messaging expertise. Sami and Aimee will play a big role in making sure membership organizations can take advantage of Highroad’s guidance and technology to meet their goals,” said Highroad Solution’s co-founder David Caruso.
As Highroad continues to grow, new opportunities to join the Highroad team can be found at HighroadSolution.com.