Richard Ochoa’s new book “Unstoppable: The Life and Times of a Used Car Salesman” is an astonishing memoir that reframes the cultural legend of the sleazy salesman.

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Recent release “Unstoppable: The Life and Times of a Used Car Salesman” from Page Publishing author Richard Ochoa is a startling but immensely relatable memoir of a trained minister’s colorful career following his unexpected journey into the cutthroat world of automobile sales, an account that offers a unique viewpoint of the merits, skills, and strengths required to survive in this highly misunderstood and distrusted industry.

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Richard Ochoa retired from the automobile sales industry and moved back to his beloved home town of El Paso, Tx. Having become ill from Parkinson’s disease. He spends much of his time working out with "Rock Steady Boxing" of El Paso, to stay active and combat the debilitating effects of the disease, has completed his new book “Unstoppable: The Life and Times of a Used Car Salesman”: a probing memoir of an unlikely used-car salesman succeeding in a thankless industry.

Author Ochoa writes about how his aggressive salesmanship won him both success and hostility: “They wanted to see the new Bonnevilles and pretty much knew what they wanted. The whole transaction took a little over an hour, and they paid cash for one which was on the showroom floor. When all was said and done I had made a $550 commission and was quite pleased with myself. About that time one guy Frank said, ‘Richard, don’t you feel bad about stepping in front of Sam to get that sale?’
I said, ‘I didn’t step in front of Sam, and if I did, he probably would not have sold the car anyway.’ About that time I had to jump out of the way of a huge fist that Sam had thrown at me.”

Published by New York City-based Page Publishing, Richard Ochoa’s new book is a remarkable, candid peek behind the curtains into what is commonly seen as a high-stakes, ruinous industry—for both the salesman and the buyer. Fully aware of the public’s attitude toward an industry that more or less earned its reputation, Ochoa opens people’s eyes to its truths and myths while remaining a sympathetic character making his way through it.

Readers who wish to experience this enlightening work can purchase“Unstoppable: The Life and Times of a Used Car Salesman” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time-consuming issues, and focus on their passion: writing and creating. Learn more at

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