Beautyrest Luxury Bedding Solutions Gaining Traction in Active Adult Lifestyle Communities

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Providing distinctive, comfortable bedding solutions for the hospitality and commercial marketplace is what Simmons does best. We understand the demands and unique requirements of the active adult market and design luxury bedding solutions that exceed them.

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The ultimate luxury: Sleep. Experience the Beautyrest Black difference.

"Sleep plays a critical role in maintaining good health at every age and the innovative design of our Beautyrest Black line provide a fantastic solution for the active adult market," said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding.

Simmons Beautyrest Hospitality, a division of Serta Simmons Bedding, LLC, has seen steady growth in the sales of its Beautyrest Black® hospitality line, with growing traction from not only luxury hospitality brands, but also the Active Adult market. Combining high-performance fabrics and foams with Advanced Pocketed Coil® Technology, Beautyrest Black delivers unparalleled comfort for a distinctive, luxurious sleep experience.

“A great night’s sleep is the ultimate luxury,” said Rick Sequeira, vice president, Hospitality, Serta Simmons Bedding. “While we have amazing sleep offerings in every segment of the hospitality market, delivering luxury bedding solutions is one area we excel. Beautyrest Black represents the ultimate luxury amenity. It says…you’ve arrived.”

The components and styling of the new Beautyrest Black are unique, yet offer the durability and performance associated with the entire Beautyrest line. All Beautyrest Black models feature the EnduroTECH® foundation, which is designed to be 100 percent recyclable and last for 10+ years. The product line also combines Simmons’ legendary Beautyrest® Pocketed Coil® technology and features an innovative temperature management design to deliver a consistently exceptional guest sleep experience.

“In a social network driven marketplace, providing distinctive amenities in the active adult lifestyle community has never been more important,” said Sequeira. “This demographic has the means to create the lifestyle and environment that aligns with their interests and needs. We all know that sleep plays a critical role in maintaining good health and promoting wellbeing at every age and the design and innovative components of our Beautyrest Black line certainly provide a fantastic solution for this market.”

Simmons Beautyrest luxury sleep solutions are available direct as well as through distributor partners like Concierge by Foodbuy. Stop by booth #3215 at HD Expo to experience the Beautyrest Black difference. Visit or contact your Simmons Beautyrest Hospitality sales representative to learn more.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 38 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit

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Lisa DiBenedetto