Direct mail gains relevance by leveraging digital strategies in end to end solution that crushes traditional response rates.

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TEC Mailing Solutions and DirectMail2.0 announce strategic partnership to streamline direct mail with the latest digital and social media strategies.

DirectMail2.0 and TEC Mailing Solutions, entered into a strategic partnership heading into the Industry’s premier mailing event, The National Postal Forum, to facilitate more efficient and effective marketing campaigns.

The DirectMail2.0 platform allows marketing service providers the ability to incorporate online advertising, social media touch points and campaign tracking with detailed ROI analysis. DirectMail2.0’s multifaceted digital and human touch points have yielded dramatically higher conversion rates compared to traditional direct mail campaigns.    

TEC Mailing Solutions is the leading cloud solution provider of address hygiene and mail sortation, ensuring mail pieces are delivered and at the lowest postage. TEC’s web services have proven to create more efficient workflows with less touch points. This partnership aims to facilitate a more streamlined delivery approach; combining DirectMail2.0 and TEC Mailing Solutions is creating a truly end to end marketing solution with greater ease and efficiency.    

Both DirectMail2.0 and TEC Mailing Solutions have a strong history of integrating the latest technology to enable marketing service providers and mail producers alike. Both web enabled platforms are elevating the industry by bringing more effective next generation technology to the marketing service providers with greater returns for their clients.

In many ways it’s a perfect match since both TEC Mailing Solutions and DirectMail2.0 are next generation platforms that continue to enhance the value of mail. “You could say this is a type of arranged marriage,” explained Scott Eganhouse, VP TEC Mailing, “since many of our mutual clients are technology savvy , it’s inevitable the market would demand web connected solutions be integrated seamlessly.”    

The market impact of the collaboration continues to be a work in progress as DirectMail2.0 and TEC Mailing Solutions work with key stakeholders to deliver market driven technology. Representatives from DirectMail2.0 (booth 513) and TEC Mailing (booth 834) will be on hand at The National Postal Form to share their solutions.

About: DirectMail2.0 is a marketing company that gives printers and mail houses the ability to provide fully integrated campaigns to their small business clients. By adding Mail Tracking, Call Tracking ,Online Follow-Up, Social Media Follow-Up and SocialMatch to traditional direct mail campaigns. DirectMail2.0 provides the seamless, multi-channel, completely trackable marketing today’s business owners demand. Since beta testing began in 2012, DirectMail2.0 has run thousands of successful campaigns across more than 300 industries, and is now available as a white label product. Visit DM20.COM for more information.

About: TEC Mailing Solutions LLC, is a Software as a Service (SaaS) provider of name, address hygiene and bulk mail sortation services for web-to-print, CRM, ERP, and variable digital printing solutions. TEC’s services are consumed as embedded functions in applications to improve workflow or standalone web portals: MailListCleaner®, MailPreparer™ and MailPieceTracker™; available direct or through a network of resell/referral partners and VARs. Privately held, the corporate office is located in Sun Prairie, Wisconsin with locations in Illinois. More information can be found at: http://www.tecmailing.com or call 866-379-9437

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Scott Eganhouse
TEC Mailing Solutions, LLC
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