Digital Marketing Agency Pepper Gang Releases New Marketing Guide for Small Businesses

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Pepper Gang's newest white paper helps instruct small businesses to increase their visibility through an integrated marketing strategy.

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What was once a more focused system of advertising where you could attract customers through a single platform, has changed into a more methodical process. Therefore, small businesses need to know how to capture the consumer's attention.

Boston-based agency, Pepper Gang, has created the ultimate guide for small businesses trying to increase their visibility. This resource comes in the form of a white paper entitled, "Integrated Marketing Solutions for Small Businesses: Step-by-Step Guide to Marketing Success." To obtain the white paper, you can visit Pepper Gang's website.

Small businesses will understand the importance of an integrated/multi-channel approach, including:

  • Paid Advertising
  • Video Marketing
  • Email Marketing
  • Blogging
  • SEO
  • Social Media
  • Reputation Management

"The world of digital marketing has changed drastically over the past couple of decades," said Stefanie Daneau, Director of Business Development. "What was once a more focused system of advertising where you could attract customers through a single platform, has morphed into a more complex, non-linear process. Therefore, small businesses need to know how to capture the consumer's attention. You need to be visible on a blog, social media, video, email all at once. People will start noticing you, we promise. Our new white paper will show you how to get that recognition."

From the guide:

  • "Simply having a website is not effective enough to optimize reach."
  • "An integrated strategy makes sure your business is active in all the channels your target audience uses, increasing your likelihood of being seen and searched."

To download the guide, please visit the digital marketing resource center: https://www.peppergang.com/Small_Biz_Integrated_Marketing.pdf

About Pepper Gang
Pepper Gang is the Boston-based digital marketing company committed to the growth and success of their clients' business. The company was born out of a desire to tell each brand's story in a way that compels like-minded consumers to align with the brand. Meet the Pepper Gang team and read their story at https://www.peppergang.com.

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Stefanie Daneau
Pepper Gang
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