SAN FRANCISCO (PRWEB) May 03, 2018
Just Drive Media is pleased to announce that it has won the Social Data for Customer Experience and Operational Efficiency category of the Excellence in New Communications Awards given by the Society for New Communications Research of The Conference Board (SNCR). The program honors organizations for exemplary use of digital, mobile and social media.
Just Drive Media was awarded this honor for its work in developing a proprietary system that leverages both innovative tools and highly skilled human analysis to effectively and accurately present a “Metric Ecosystem” that bridges the gap between communications and measurement. For more on Just Drive Media’s Metric Ecosystem, see the Just Drive Media blog.
Ninety percent of CCOs cite 12 Key Performance Indicators (KPIs) as essential for growth, but only 2 percent actually measure even half of them, according to a 2017 Nasdaq report. Just Drive Media has tapped into the sweet spot for data-driven PR by not only assessing all of these metrics for its clients -- an especially tricky job when you consider that automated tools can have a margin of error as high as 29 percent or more -- but also by putting them in context against custom, company- or campaign-specific KPIs. By effectively gauging appropriate metrics and the driving forces behind them, Just Drive Media has helped provide its diverse client base, including global tech companies, Silicon Valley investment firms, and national sports organizations, with a much clearer and more complete picture of where they stand and how they can improve their communications efforts.
“We are happy to honor Just Drive Media as a winner of this prestigious awards program,” said SNCR Senior Fellow Paul Gillin, chair of the SNCR Excellence Awards & Best Practices committee.
“We are grateful for the recognition by SNCR, and share the honor with our clients, who are true leaders in their industries,” said Ali Winkle, President of Just Drive Media. “We are delighted in knowing that we’ve helped them make the most informed and accurate decisions for their brands during the past 10 years, which has ultimately engaged and assisted millions of people -- their customers -- through the most important component of communication: listening.”
Award nominations were submitted as case studies and reviewed by a panel of SNCR Fellows and Advisory Board members. In its 12-year history, SNCR has honored more than 300 organizations through this prestigious awards program and all the winning case studies are available to members of The Conference Board at http://www.conferenceboard.org/sncr.
An awards dinner and gala to celebrate the honorees will take place at a ceremony in New York on the evening of June 26, following The Conference Board’s 23rd Annual Corporate Communications Conference. Event registration for the awards dinner gala is available here.
About the Society for New Communications Research of The Conference Board
The Society for New Communications Research of The Conference Board (SNCR) is a nonprofit research organization and think tank dedicated to the advanced study of new media and communications tools, technologies and emerging modes of communication, and their effect on business, media, culture, health, law and society. In February 2016, SNCR became part of The Conference Board, a global, independent business membership and research association working in the public interest. Founded in 1916, The Conference Board is an objective, independent source of economic and business knowledge with one agenda: to help our member companies understand and deal with the most critical issues of our time. Visit http://www.conferenceboard.org/sncr for more information.
About Just Drive Media
Just Drive Media is an award-winning digital PR & marketing firm that represents some of the world’s leading technology and digital brands. For more than a decade the agency has been at the forefront of the data-driven PR revolution, bringing their nimble, fully virtual, geographically diverse team of experts and analysts together to deliver unique, proprietary programs that power innovative, effective marketing, communications and PR strategies. For more information about Just Drive Media, visit https://justdrivemedia.com.
Just Drive Media
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