Car Give-Away Lands CEO in Straight Jacket

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Ken Hardison, President of Personal Injury Lawyers Marketing & Management Association (PILMMA) is launching a Car Giveaway sweepstakes to encourage new membership and client referrals; a plan his staff thinks is straight jacket worthy.

CEO in Straight Jacket

My staff thinks I'm crazy

Whether crazy or clever, this sweepstakes is expected to result in a 2019 BMW Convertible being given away at PILMMA’s Super Summit in St. Louis later this year. The sweepstakes is being launched this month and is open to anyone who joins PILMMA during the sweepstakes period and to all participating PILMMA members. Other prizes include expense-paid trips to the Super bowl, the Kentucky Derby and an intensive one-on-one coaching session with Ken Hardison.

PILMMA aims to improve the legal profession by helping lawyers grow and market their law practices while also emphasizing the importance of quality legal representation—advising its members to treat clients with the care and respect they would show to their own grandmother. Hardison also believes in the power of client referrals; “Clients typically hire people they know, like, and trust. When a client refers someone they know to you, they are giving their own stamp of approval to your business, and that’s important.” So much so, that he’s willing to give a BMW away to prove it. The only catch is that the winner will need to be at the 2018 PILMMA Super Summit in St. Louis in September to claim their prize.

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Ken Hardison
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since: 12/2009
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