Combating mobile ad fraud is central to Motive's commitment to providing a more effective and efficient ecosystem for our clients to drive the highest value advertising.
SAN DIEGO (PRWEB) May 03, 2018
Leading global mobile app marketing and monetization platform, Motive Interactive, announced its membership to Adjust’s Coalition Against Ad Fraud (CAAF), an anti-fraud alliance made up of key stakeholders committed to continuing the conversation about mobile ad fraud and working together to build effective solutions to combat the issue.
CAAF members include ad networks and attribution providers who have pledged to tackle mobile ad fraud through a set of guidelines and best methods for fraud prevention and detection. CAAF seeks to provide a collaborative environment in which key members of the industry can share their experiences with mobile ad fraud and the methods they have innovated to prevent it. Through knowledge-sharing and teamwork, CAAF creates solutions that dynamically combat the evolving nature of fraud.
"Combating mobile ad fraud is central to Motive's commitment to providing a more effective and efficient ecosystem for our clients to drive the highest value advertising. Motive has built an internal suite of products and undertaken partnerships with third parties to build out our fraud prevention capabilities. We are excited to be a CAAF member to share the knowledge we have amassed about mobile ad fraud and work with other industry leaders to build a robust solution to this issue," Motive's VP of Business Development said about joining CAAF.
About Motive Interactive:
Motive Interactive is a global mobile app marketing and monetization company that combines over 15 years of experience in the digital marketing industry and sophisticated programmatic technology to drive user acquisition for some of the world’s top mobile app companies. In 2017, Motive was recognized as part of Inc. 5000’s exclusive Hall of Fame list for its five-year consecutive rating as one of the fastest-growing private firms in America. Motive has been named a Top Partner by industry rankings for the top-performing mobile media sources, including Singular’s Mobile ROI and AppsFlyer’s Performance Indexes.
For more information about Motive, visit: https://www.motiveinteractive.com.