SAN FRANCISCO (PRWEB) May 03, 2018
Fandor®, the movie streaming service with the largest collection of independent films, documentaries, international features and shorts, announced today a partnership with video discovery and distribution platform Vemba. The collaboration will make Fandor’s premium short-form video content such as: Film to Table, Women in Film, The Gush, and SFX Secrets, available to a broad array of publishers and platforms. Inventory management and ad serving will be powered by SpotX, a global video advertising and monetization platform that has invested in and partnered with Vemba to create an end-to-end solution for the syndication and monetization of video content.
The partnership brings Fandor’s entertainment-focused, premium videos to a broader global marketplace by connecting them with established digital publishers and high quality brands looking for highly effective vehicles for advertising. Additionally, through the collaboration with SpotX and Vemba, the company will be able to maximize revenue growth and streamline video demand.
Larry Aidem, President & CEO of Fandor, commented, “Vemba’s groundbreaking technology will allow us to easily simplify and scale our video distribution abilities, while maintaining essential control of Fandor’s proprietary content. More important, the partnership provides us with the opportunity to globally expand viewership of Fandor’s premium videos through Vemba’s vast network of digital publishers.”
Vemba has created the first player-agnostic technology solution for video distribution, allowing publishers to integrate third-party video content and advertising within their preferred editorial process and existing video workflow. Publishers can also feature original and complementary video without needing to adjust for unwieldy third-party players or advertising restrictions.
“Smart content owners like Fandor recognize the importance of broad syndication across well-aligned publishers and diverse platforms,” said Stephen Bach, CEO of Vemba. “We’re thrilled to partner with Fandor and provide the operating system for their distribution activities.”
“We’re excited to elevate Fandor’s unique offering of premium content and video essays found nowhere else. Streamlining their video content distribution process, while serving premium demand in a holistic format, will reduce fragmentation common in this approach. We aim to provide our partners with the flexibility they need to further develop a strategy specific to video engagement,” stated Ben Abbatiello, Vice President of Audience & Distribution Management at SpotX.
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Fandor streams over 5,000 handpicked, award-winning movies from around the world. With over 500 genres that include Hollywood classics, undiscovered gems, and the latest festival favorites, Fandor provides curated entertainment and original editorial content on desktop, iOS, Android, Roku, Apple TV, Chromecast, Amazon Prime, SlingTV, and throughout social media. With a rapidly expanding library and innovative partnerships, Fandor’s goal is to captivate and inspire a global community of movie lovers. Learn more at http://www.Fandor.com.
Mackenzie DeLuca, kenziemillspr(at)gmail(dot)com (913) 558-2492
Vemba is a next generation video platform for premium publishers. The platform facilitates the distribution, discovery and monetization of video content with full control and transparency. With offices in New York and Toronto, Vemba is powering video distribution for the world's leading media companies. To learn more, visit http://www.vemba.com.
Stephen Bach, Stephen(at)vemba(dot)com, +1 202-247-0379
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, The Trade Desk, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at http://www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
Tammy Blythe Goodman, tgoodman(at)spotx(dot)tv, +1-303-345-6671